Limca Sportz, Coca-Cola India’s homegrown brand, has introduced a campaign showcasing Neeraj Chopra participation in the Limca Sportz YO-YO test challenge. Furthermore, it proudly serves as the Official Sports Drink of the ICC Men’s Cricket World Cup 2023, demonstrating its dedication to backing athletes and the physically active.
Who Is ICC Men’s Cricket World Cup’s official sports drink?
Limca Sportz, the hydration drink from Coca-Cola India’s homegrown brand Limca, has been designated as the official Sports Drink of the ICC Men’s Cricket World Cup 2023.
To engage cricket enthusiasts and promote fitness, the brand has initiated the Yo-Yo Test challenge, allowing consumers to assess their fitness levels. This challenge aligns with Limca Sportz’s hydration capabilities and underscores the importance of aerobic fitness and endurance, particularly for athletes. The digital-first version of the Yo-Yo test will feature India’s Olympic gold medalist Neeraj Chopra, who will launch the campaign on social media, harnessing the fervor of sports aficionados.
What is the Yo-Yo Test Featuring Neeraj Chopra in Limca campaign?
The Yo-Yo Test featuring Neeraj Chopra in the Limca campaign is an initiative aimed at engaging cricket enthusiasts and promoting fitness among consumers. In this activation, called ‘Yo-Yo test leke Dekhao, World Cup jaane ka Mauka Pao,’ consumers can participate by scanning the QR code on a Limca Sportz bottle. By doing so, they have the opportunity to win tickets to ICC Men’s Cricket World Cup matches, adding to their excitement and eagerness.
The Yo-Yo test itself is a comprehensive assessment of an individual’s aerobic fitness and endurance, particularly important for athletes striving for peak performance. This digital version of the Yo-Yo test prominently features India’s Olympic gold medalist, Neeraj Chopra, who kickstarts the campaign on social media.
Recognizing cricket’s significance in India, Limca Sportz has collaborated with over 60 colleges nationwide to encourage young people to embrace fitness. A dynamic dashboard will unite these colleges as they take on the Limca Sportz Yo-Yo Test challenge. The winning teams will be rewarded with exclusive tickets to attend a World Cup Match, with Limca Sportz providing rehydration support during these fitness tests.
What do experts have to say about this
Speaking about this collaboration, Karthik Subramanian, director, Marketing – Hydration, coffee and tea category, Coca-Cola India and Southwest Asia said, “Limca Sportz is proud to be the Official Sports Drink of the ICC Men’s Cricket World Cup 2023. We’re thrilled to support athletes from around the world with our rehydration drink that has both great taste and functional benefits. The dynamic Yo-Yo test challenge features the incredible Neeraj Chopra, India’s first-ever World Athletics Championships gold medalist. Known worldwide for his tenacious spirit and unwavering commitment, he is an ideal choice to kickstart the fitness test.”
Neeraj Chopra, the renowned Olympic and World Athletics Championships gold medalist, also shared his excitement, on the Limca Sportz Yo-Yo Challenge, stating, “I’m thrilled to be partnering with Limca Sportz. Limca Sportz is enabling hydration among athletes, which is important to maximize performance and prevent injuries. This challenge is one that promotes efficient performance and motivates each participant to continuously push their boundaries.”
Also Read: Brands Salute Neeraj Chopra for Making India Proud at the World Athletics Championship
Limca Other Partnerships
Limca Sportz has not only partnered with the ICC Men’s Cricket World Cup 2023 but has also collaborated with over 60 colleges across India to promote fitness among young individuals. This partnership encourages students to participate in the Limca Sportz Yo-Yo Test challenge, with the chance to win exclusive tickets to World Cup matches. Additionally, Limca Sportz will provide rehydration support during these fitness tests. The dynamic Yo-Yo Test challenge features Neeraj Chopra, India’s first-ever World Athletics Championships gold medalist. Chopra is renowned for his tenacious spirit and unwavering commitment, making him an ideal choice to launch the fitness challenge and inspire individuals to pursue their dreams.
Special shoutout to the team for this campaign
1. Rahul D Cruz – Senior Creative Director @The Glitch & Studio X (The Coca Cola Company, India)
2. Apaar Grover – Sr. Creative Director at The Glitch/Studiox
3. Saurav Arya – Associate Creative Director @ The Glitch & Studio X (The Coca-Cola Company India)
4. Aishwarya Ranjith– Senior Account Manager
5. Rashmik Patel– Group Head- Video, Flux @The Glitch
6. Nikita Arya– Marketing Manager at Coca-Cola Company
7. Varun Anchan– Creative Lead for Studio X (Coca Cola India)
Also Read: Coca-Cola partners with ICC for Men’s Cricket World Cup 2023
Conclusion
In conclusion, Limca Sportz has made significant strides in promoting fitness and supporting athletes, solidifying its position as the Official Sports Drink of the ICC Men’s Cricket World Cup 2023. Through innovative initiatives like the Yo-Yo Test challenge and partnerships with colleges nationwide, Limca Sportz is not only quenching thirst but also fueling a passion for fitness among the youth.
With the dynamic Yo-Yo Test challenge featuring the inspirational Neeraj Chopra, this campaign not only aims to engage cricket enthusiasts but also encourages everyone to test their fitness limits and follow their dreams with dedication and perseverance.
As Limca Sportz continues to enable rehydration during fitness tests and sporting events, it stands as a refreshing symbol of support for athletes and active individuals, offering a taste of excellence and functional benefits to everyone who aspires to be at their best. So, whether it’s on the cricket field or in the pursuit of personal fitness goals, Limca Sportz is there to hydrate, energize, and inspire.
