On Tuesday, NIVEA India, the skincare brand, revealed the selection of Geetika Mehta as its new Managing Director. In a statement, the company highlighted Geetika’s extensive experience, emphasizing her role in strengthening NIVEA India’s dedication to being a forefront brand in skincare.
Geetika Mehta as the Managing Director of Nivea India
Geetika Mehta is the newly appointed Managing Director of Nivea India, bringing a proven track record in developing small businesses and managing large-scale corporations across diverse markets—South Asia, Thailand, Brazil, and South Africa.
Her extensive experience and strategic vision align seamlessly with Nivea India’s goal of delivering superior product quality in line with its care proposition. Geetika has excelled in key leadership roles, successfully managing cross-functional teams and contributing significantly to the success and profitability of the brands she’s been associated with.
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Notable positions in her career include a 2.5-year tenure as Managing Director at Hershey India and an impressive 18-year journey at Hindustan Unilever Ltd. Geetika’s achievements have earned her prestigious recognition, including awards such as The Economic Times 40 Under Forty 2021, ET Prime Women Leadership DEI Ally of the Year 2023, and IMPACT 50 Most Influential Women for Women 2023.
Her appointment underscores Nivea’s commitment to leadership that drives excellence and innovation in the competitive consumer care industry.
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Geetika Mehta said, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA’s position as the skincare brand of choice for millions of Indians.”
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Conclusion
Geetika Mehta’s appointment as Nivea’s Managing Director signifies a pivotal moment for the skincare giant. With her extensive experience across diverse markets and notable leadership roles, Geetika is poised to elevate Nivea India to new heights. Her strategic vision aligns seamlessly with Nivea’s commitment to superior product quality and care, reinforcing the brand’s position in the competitive consumer care landscape. As Nivea embraces this new era under Geetika’s leadership, anticipation for continued success and innovation runs high, solidifying the brand’s dedication to excellence in the skincare industry.
