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Pop Singer Zaeden launches his perfume brand ‘SOL’

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Tere bina singer and Gen Z heartthrob, Zaeden, launches his perfume brand ‘SOL,’ breaking new ground with the debut of his exclusive fragrance brand ‘SOL.’ This bespoke unisex perfume line is inspired by the Stories of Life, marking an exciting new chapter in Zaeden’s journey. Created in collaboration with Aesir Perfumes LLP and REPRESENT talent management, SOL offers a captivating unisex perfume line inspired by the Stories of Life, promising an unparalleled sensory experience. Zaeden launches his perfume brand ‘SOL’, inviting fragrance enthusiasts to embark on a captivating olfactory journey. Zaeden launches his perfume brand ‘SOL’, an extraordinary fusion of creativity, talent, and passion in the world of fragrances.

Pop Singer Zaeden
Source: Instagram

SOL embarks on an extraordinary sensory journey, born from a remarkable collaboration between Zaeden, Aesir Perfumes LLP, a renowned fragrance company, and REPRESENT, a pioneering talent management firm. Brace yourself for an unparalleled experience like never before.

Also Read: Zouk announces Sara Ali Khan as its first brand ambassador

What Is Zaeden’s perfume Brand ‘SOL’?

Zaeden’s perfume brand, SOL, is a bespoke fragrance line that represents a significant milestone in the Indian pop sensation’s journey. Inspired by the Stories of Life, SOL captures the essence of cherished moments and emotions, making it more than just a collection of scents.

Things that make SOL special:

  1. Collaboration: SOL is the result of a unique collaboration between Zaeden, Aesir Perfumes LLP, and REPRESENT talent management. This blend of creativity, talent, and expertise brings a fresh and innovative perspective to the fragrance industry.
  2. Unisex Fragrances: SOL offers a captivating unisex perfume line, appealing to individuals regardless of gender. Its versatile scents can be embraced by anyone who appreciates premium fragrances.
  3. Premium Olfactory Experience: Each fragrance from SOL promises an unparalleled sensory journey, transporting wearers to a world of elegance, allure, and refreshment. Crafted with passion and a deep connection to life’s stories, SOL offers a truly immersive olfactory experience.
  4. Stories of Life: SOL positions itself as a brand that bottles life’s stories in scents. Its fragrances, Mystic Voice and Sweet Sea, embody different facets of life, making them more than just perfumes but an exploration of emotions and experiences.
  5. Quality and Safety: Backed by Aesir Perfume’s legacy experience in fragrance development, SOL ensures the use of the best and safest chemicals. This commitment to quality ensures a delightful and safe fragrance experience for users.
  6. Aspirational yet Affordable: SOL stands as an aspirational yet affordable fragrance brand, making it accessible to the Gen-Z and millennial audience. It offers premium fragrances without compromising on the overall experience.
  7. Personal Touch of Zaeden: As a testament to Zaeden’s lifelong love for fragrances and his personal journey, SOL exudes elegance, soul, and unbridled poise. Each bottle is meticulously crafted with utmost thought and devotion to the art of scents, making them a manifestation of cherished moments.
  8. Also Read: Ranveer Singh Has Joined Fastrack As Its Brand Ambassador

Who Is SOL Target Audience

SOL targets a diverse audience, primarily focused on the Gen-Z and millennial demographic. The fragrance brand aims to resonate with individuals who appreciate premium and aspirational scents that go beyond mere fragrances. With its captivating storytelling approach, SOL appeals to those seeking an immersive olfactory experience that captures the essence of life’s stories. Whether male or female, SOL’s unisex perfume line is designed to cater to individuals who embrace elegance, sophistication, and a sense of allure in their fragrance choices.

SOL offers two main perfumes that cater to different olfactory preferences and experiences:

  1. Mystic Voice: This collection embodies the allure of a captivating voice, evoking elegance and mystery. The fragrance features a luxurious blend of melon, saffron, and orange as top notes, which create a captivating opening. The heart notes consist of lily of the valley, ginger, oakmoss, and hyacinth, adding sophistication and depth to the scent. The base notes of fir resin, white musk, cedar, and patchouli provide a final touch of elegance, echoing the enigmatic allure of a mesmerizing voice. The Mystic Voice Collection promises a captivating and intriguing fragrance journey.
  2. Sweet Sea: Paying tribute to the refreshing ocean breeze, this collection captures the essence of a breezy sunny day by the seaside. The top notes include sage, Calabrian bergamot, pink pepper, and marine, creating an invigorating and uplifting introduction. Its heart notes feature sea salt, lavender, and Amalfi lemon, offering a serene and soothing experience. The base notes of vetiver, musk, and ambergris transport wearers to a seaside paradise, delivering a refreshing and revitalizing scent adventure.

Also Read: Anastasia Beverly Hills India Appoints Malaika Arora as its Brand Ambassador

Conclusion

Get ready to have your senses serenaded and your nose do the happy dance because Zaeden, the heartthrob of Gen Z, is taking us on a wild and aromatic ride with his perfume brand SOL! Remember how his songs made us go all woo? Well, now he’s sprinkling that magic into fragrances, and we’re in for a treat!

Step into the enchanting world of SOL, where every whiff becomes a melody, and scents weave stories of life like never before. From the Mystical Voice that captures the allure of a captivating voice to the Sweet Sea that whisks us away to a breezy seaside day, Zaeden’s aromatic concoctions are pure bliss.

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