Bata’s sub-brand Power has joined forces with Indian wrestler Nisha Dahiya, showcasing a new collection designed to support her journey to the Olympics. This collaboration emphasizes Power’s philosophy, ‘Stronger Inside,’ which highlights the years of training, sacrifices, and determination required to build champions.
Power by Bata X Nisha Dahiya
Power’s Commitment to Supporting Athletes
The partnership with Nisha Dahiya is a testament to Power’s dedication to empowering athletes. Deepika Deepti, Head of Marketing at Bata India, expressed the brand’s enthusiasm for this collaboration, stating, “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”
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The New Power Energy Collection
The latest Power Energy Collection and Power Acti-wear range are backed by international technology and are designed to be extremely lightweight. Key features of the collection include:
- 25% More Energy Return: Enhanced energy efficiency to boost performance.
- Durability: Built to withstand rigorous training sessions.
- 4D Engineered Tech Mesh Upper: Offers superior comfort and breathability.
Nisha Dahiya’s Endorsement
Nisha Dahiya, an emerging star in Indian wrestling, is seen training with the new Power Energy Collection. Her endorsement of the collection underscores its high performance and suitability for athletes aiming for excellence. The collaboration aims to inspire self-belief and determination in every fitness enthusiast, aligning with Power’s mission to ignite empowerment through inner strength and accessible technology.
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Conclusion
Bata’s Power brand, through its partnership with Nisha Dahiya, continues to promote the values of resilience and inner strength. The new collection not only supports Nisha’s Olympic aspirations but also aims to empower fitness enthusiasts across India. With innovative technology and a focus on performance, the Power Energy Collection is set to inspire and elevate the training experiences of many.
