Actress Rashmika Mandanna has joined hands with Bisk Farm as the Brand Ambassador for their ‘RUSKIT Brand.’
Rashmika Mandanna as the Brand Ambassador of Bisk Farm
Biscuit and bakery brand Bisk Farm, a product of Saj Food Products, has strategically enlisted actress Rashmika Mandanna as their brand ambassador. The collaboration aims to bolster the brand’s nationwide presence and make inroads into the lucrative south Indian markets. Rashmika will take on the role of the ambassador for the ‘RUSKIT Brand,’ a product line that features a delightful range of crunchy baked toasts in four enticing variants.
With a focus on consolidating its position in the Rusk category, a pivotal contributor to the company’s overall revenue, Bisk Farm is leveraging the advantage of being a pioneer in enhancing the local Rusk experience. BISK FARM RUSKIT has successfully captivated Indian palates, establishing a strong foothold in the market.
What do experts have to say about this partnership?
Speaking on the occasion, Vijay Singh, Managing Director of Bisk Farm, expressed his enthusiasm about the partnership, stating, “We are delighted to welcome Rashmika Mandanna to the Bisk Farm family as our Brand Ambassador. Her undeniable charm and widespread appeal perfectly embodies the spirit of Bisk Farm – a brand synonymous with fun, freshness, and deliciousness. Her strong connection with the millennial audience makes her the perfect choice to represent our brand and further strengthen our presence in key markets. We look forward to an exciting journey with Rashmika as a key partner in shaping the narrative and engaging with consumers on a deeper level across the nation for substantial revenue growth.”
Expressing her excitement about the association with the brand, Rashmika Mandanna said: “Bisk Farm is one of the fastest-growing FMCG brands in India, and their commitment to growth and innovation resonates deeply with me. I believe that this partnership will be a fruitful one, and I look forward to connecting with my fans through Bisk Farm’s delicious and wholesome products.”
Conclusion
In summary, Bisk Farm’s strategic collaboration with actress Rashmika Mandanna, now the face of the ‘RUSKIT Brand,’ signifies a pivotal move to enhance the brand’s national reach and target the thriving markets of South India. With a dedicated focus on the Rusk category, Bisk Farm has not only asserted its position as a market leader but also successfully woven a tale of innovation and quality. The partnership embodies a commitment to delivering delightful experiences, with BISK FARM RUSKIT becoming a symbol of indulgence and flavor. With Rashmika’s charm adding to the brand’s allure, Bisk Farm looks set to continue its journey of creating memorable moments and achieving sustained success in the world of baked delights.
