Nykaa, India’s leading beauty and lifestyle destination, has named rising Bollywood star Sharvari as its new brand icon. This marks a bold new chapter in the brand’s journey as it continues to engage deeply with India’s diverse, modern audience.
Sharvari X Nykaa
Sharvari: More Than Just a Face
Sharvari isn’t just stepping in as a face of Nykaa—she’s bringing her voice, influence, and authenticity to the brand. As someone who lives and breathes beauty in a way that’s raw, expressive, and deeply personal, her association feels like a natural match. According to Anchit Nayar, Executive Director and CEO, Nykaa Beauty, “She doesn’t just endorse beauty, she lives it.”
A Voice for the Modern Beauty Consumer
Sharvari’s association aligns with Nykaa’s mission to celebrate individuality and confidence. Speaking about her new role, she shared, “Beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
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NBIB 2025: A Seat at the Jury Table
In addition to becoming the Alsicon, Sharvari is also stepping into a new role as a jury member for the Nykaa Best in Beauty (NBIB) Awards 2025. The prestigious jury panel is composed of top beauty experts and cultural tastemakers who bring credibility and insight to the awards.
What’s Next: Campaigns, Content, and Community
Sharvari will headline major campaigns and be a key figure in Nykaa’s marquee moments, including:
- Hot Pink Sale
- Nykaa Play
- Nykaaland
- New at Nykaa
She will also create engaging content celebrating confidence, creativity, and beauty as a form of self-love and expression.
A Perfect Fit for the Future of Beauty
With Sharvari onboard, Nykaa is not just welcoming a fresh face—it’s embracing a voice that reflects the aspirations of today’s youth. Together, they aim to inspire, empower, and evolve the very definition of beauty in India. The partnership promises not just campaigns, but conversations—and a celebration of every unique beauty journey.
