Casio appoints Shubman Gill as brand ambassador, uniting the ‘spirit of toughness’ in G-SHOCK with Gill’s resilience, on and off the cricket pitch. Casio appoints Shubman Gill as the brand ambassador for its G-SHOCK range, blending G-SHOCK’s 40-year legacy of crafting robust watches with Shubman Gill’s embodiment of toughness, encompassing both physical and mental resilience. G-SHOCK, a globally acclaimed lifestyle watch brand, embodies the spirit of adventure and resilience within youth subcultures, mirroring Gill’s composed demeanor in facing on-field challenges.
Shubman Gill As the Brand Ambassador For Casio G-Shock Range
The partnership with Shubman Gill lays a strong foundation for G-SHOCK to strengthen its bond with the Gen Z and Millennial audience in India. As a globally recognized lifestyle watch brand, G-SHOCK is deeply entwined with youth subcultures, representing adventure and resilience. Gill’s unwavering spirit on the cricket pitch, where he faces formidable challenges with composed determination, mirrors the enduring toughness of G-SHOCK.
Just as G-SHOCK watches withstand the test of time, Gill’s cricket prowess remains unshaken against the fiercest bowlers. This collaboration signifies a fusion of unwavering personality and a timepiece symbolic of resilience and evolution. It transcends boundaries, celebrating Gill’s relentless dedication in harmony with G-SHOCK’s enduring legacy.
This partnership unveiling showcases Shubman Gill sporting two iconic G-SHOCK all-black models – GA-2100-1A1DR and DW-5600BB-1DR. These timepieces hold a special place in G-SHOCK’s design evolution, spanning four decades, representing the brand’s commitment to innovation and style.
With Shubman Gill leading the way, G-SHOCK India is poised to embark on an exciting new journey, strengthening its connection with Gen Z and Millennials who are constantly seeking innovation, style, and unmatched durability.
About Casio India Co. Pvt. Ltd.
Casio India Co. Pvt. Ltd. (CIC), the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, has been a prominent player in India’s consumer electronics and business equipment industry since 1996. Offering an extensive range of products, including Timepieces, Electronic Musical Instruments, Calculators, Label Printers, and Clocks, Casio India upholds a legacy of innovation and quality. Committed to their corporate creed of “creativity and contribution,” Casio consistently introduces innovative products that positively impact society, reflecting the enduring spirit of Casio globally.
About G-SHOCK: Shubman Gill Appointed As The Brand Ambassador of Casio
G-SHOCK, the pioneering timepiece that redefined toughness, was born out of a bold challenge in 1981. Driven by Mr. Kikuo Ibe’s unwavering belief in creating a shock-resistant watch, Project Team Tough was assembled to bring this vision to life. After painstakingly developing over 200 prototypes in about two years, they achieved the breakthrough: a watch that was not only shock-resistant but also stylish and streamlined.
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Since its inception, G-SHOCK has been on an unyielding journey of evolution, continuously pushing the boundaries of resilience and style through advancements in structure, materials, and functionalities. Introduced in 1983, G-SHOCK now approaches its 40th Anniversary in 2023, having made an indelible mark by selling over 100 million watches in 100 countries worldwide. Buoyed by this remarkable legacy, G-SHOCK remains steadfast in its pursuit of enduring strength, always ready to conquer new frontiers of toughness.
What Do Experts Have To Say About This Collab?
“We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.” said Hideki Imai, Managing Director, Casio India.
Talking about the association, Shubman Gill said, “It is an honour to be associated with G-SHOCK, a brand that has set the benchmark for durability and innovation in the world of timekeeping. For a cricketer, time is of utmost value. A well-timed shot can win the game for the team. The focus and resilience that I strive to maintain while at play, resonate with the vision of G-SHOCK, as they cater to the dynamic style range of an ever-flourishing youth consumer base. I hope that this exciting inning with G-SHOCK turns into an unbeatable knock of innovation and excellence, with consumers at the winning end.”
Concluison
In conclusion, the union of Shubman Gill and G-SHOCK India marks a harmonious blend of resilience, commitment, and a relentless pursuit of excellence. Shubman Gill’s remarkable journey in the world of cricket mirrors the very ethos that G-SHOCK, as a brand, has embodied for over four decades.
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This collaboration not only solidifies G-SHOCK’s commitment to crafting durable timepieces but also signifies its dedication to staying in sync with the ever-evolving preferences of Generation Z and Millennials. Together, they are set to embark on an exciting chapter, catering to a demographic that values innovation, style, and unmatched durability.
As we look to the future, we can anticipate a fusion of timeless toughness and youthful exuberance, epitomized by Shubman Gill and G-SHOCK, as they continue to inspire the world with their unwavering spirit of resilience and the relentless pursuit of excellence. Stay tuned for the exciting journey ahead
