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TRESemmé Ropes in Ananya Panday as its brand ambassador

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In a dazzling revelation, renowned haircare brand TRESemmé has proudly announced its partnership with the Bollywood sensation, Ananya Panday. The collaboration promises to infuse a fresh wave of style, sophistication, and modernity into the brand’s ethos.

Ananya Panday: Brand ambassador of TRESemmé

TRESemmé’s decision to team up with Ananya Panday stems from the actress’s undeniable charm, trendsetting style, and impeccable beauty. According to the brand, Ananya Panday epitomizes the essence of the modern woman, one who embraces confidence and glamour in every facet of her life. With her youthfulness and panache, Ananya perfectly aligns with TRESemmé’s commitment to helping women look and feel their best, not just on salon days, but every day.

A Glittering Introduction to the Partnership

To kick off this exciting collaboration, TRESemmé has planned an array of captivating TV and digital campaigns featuring Ananya Panday. The campaigns will provide viewers with a front-row seat to the latest hair trends, insightful styling tutorials, and exclusive behind-the-scenes glimpses into Ananya’s glamorous life. The brand is geared up to showcase not only its premium products but also to inspire and educate consumers on achieving salon-quality looks effortlessly.

Harman Dhillon, Executive Director, Beauty & Wellbeing, at HUL Speaks Out

Harman Dhillon, Executive Director, Beauty & Wellbeing, at Hindustan Unilever Limited (HUL), expressed his enthusiasm about the partnership. “We are thrilled to welcome Ananya Panday to the TRESemmé family,” he said. “Ananya embodies the spirit of the modern woman who is bold, confident, and aspirational. We strongly believe she is the perfect fit for Brand Tresemme, which has always helped women look and feel their best, every day. She will inspire our consumers to embrace their individuality and express themselves through their hair.”

Ananya Panday’s Excitement and Anticipation

In response to her collaboration with TRESemmé, Ananya Panday shared her excitement, stating, “I am thrilled to join forces with TRESemmé, a brand that celebrates self-expression and empowers women to master their own look and style. As someone who loves experimenting with hairstyles and exploring different looks, I can’t wait to share my favorite TRESemmé products and salon-inspired styling secrets with my fans.”

Let’s wrap up

The partnership between TRESemmé and Ananya Panday marks a new chapter in the brand’s journey, reinforcing its commitment to empowering women to express themselves through their hair. With Ananya as the face of the brand, TRESemmé is set to redefine beauty standards and inspire women to embrace their individuality with confidence and flair.

Stay tuned for the captivating campaigns and tutorials that promise to unlock the secrets to achieving salon-perfect hair every day, as TRESemmé and Ananya Panday embark on this exciting journey together!

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