Malabar Gold & Diamonds, one of the leading jewellery retailers in India and the Middle East, has announced the signing of Alia Bhatt as their new brand ambassador. The move comes in the wake of the company’s 30th anniversary and their ambitious expansion plans, which include entering new markets such as the UK, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey, and New Zealand.
Alia Bhatt, who is known for her versatile acting skills and stunning looks, has quickly become one of the most sought-after actresses in India. Her Hollywood debut in the movie Heart of Stone has also created a lot of buzz in the industry. Malabar Gold & Diamonds believes that Alia’s popularity and appeal will help them strengthen their presence in existing markets and gain a foothold in new ones.
Commenting on the association, Alia Bhatt said, “I am delighted to be the face of a global brand such as Malabar Gold & Diamonds. Having witnessed first-hand their acceptance amongst Indians and Indian sub-continental audience, the immense success they have reaped abroad should be a source of great pride for us, and I am humbled to be a part of the Malabar family.”
The company’s chairman, M.P. Ahammed, expressed his excitement about the partnership, stating, “Our goal is to be crowned as the World’s largest jewellery retailer by crafting, promoting, and selling jewellery that is an intersection of Indian art, culture, tradition, heritage, and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve.”
Malabar Gold & Diamonds has always been known for its exquisite designs, superior quality, and outstanding customer service. With Alia Bhatt as their brand ambassador, they hope to take their brand to new heights and provide their loyal customers with the best jewellery shopping experience.
Over the years, the company’s brand ambassadors have played a crucial role in elevating the brand’s status in the eyes of its customers. They have included many popular figures such as Kareena Kapoor Khan, Tamannaah Bhatia, and Anushka Sharma. The addition of Alia Bhatt to this list is expected to create a lot of excitement and buzz, both in India and abroad.
So Malabar Gold & Diamonds’ decision to sign Alia Bhatt as their brand ambassador is a strategic move that reflects their ambition to become the world’s largest jewellery retailer. Alia’s popularity and appeal will undoubtedly help the company achieve its goals and strengthen its position in the highly competitive jewellery market. With her stunning looks, versatility, and humble persona, Alia is the perfect fit for a brand that represents Indian art, culture, tradition, and heritage.
