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DDB Mudra bags creative mandate for Birla Opus

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Birla Opus, a distinguished member of the Aditya Birla Group, has strategically chosen DDB Mudra as its creative partner for four key brands. The selection follows a rigorous multi-agency pitch, highlighting the magnitude of the partnership and the potential it holds for both entities.

Birla Opus X DDB Mudra

Birla Opus has entrusted DDB Mudra with the pivotal responsibility of crafting strategies and communications for its diverse range of decorative paints. This mandate is not merely about advertising; it extends into the realm of strategic brand positioning and comprehensive communication planning. The collaborative efforts will be directed towards creating a resonant brand narrative for Birla Opus, whose product offerings cater to both businesses and consumers alike.

Birla Opus’ Comprehensive Portfolio

DDB Mudra is set to take the reins of a comprehensive portfolio comprising four distinctive brands under the Birla Opus umbrella. These brands include:

  1. Style: Catering to the economy paints range.
  2. AllWood: Focused on wood finishes.
  3. AllDry: Specializing in waterproofing solutions.
  4. Prime: Geared towards institutional requirements.

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The challenge is not merely in managing individual brands but in orchestrating a harmonious symphony that showcases the diversity and strength of Birla Opus as a whole.

Insights from Birla Opus

Inderpreet Singh, head, marketing, Birla Opus said, “We look at our agency partners as an extension of our team, sharing similar passion and belief in the brand. Our endeavour is to make the lives of our consumers a little more colourful and prettier every day and we are pleased to have DDB Mudra as our partners in this journey.”

DDB Mudra’s Perspective

Saad Khan, president and managing partner – growth & strategy, DDB Mudra Group said, “We are delighted to be a part of the journey of Birla Opus. This is a big moment in the paint category in India. During our interactions with the team at Birla Opus, including the R&D team, we immediately felt their passion and ambition to disrupt and change the course of paint category. DDB’s DNA has always been about making challenger brands win, and we intend to come true on the creative mandate Birla Opus has given to us.”

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As Birla Opus and DDB Mudra embark on this creative journey together, the paint industry in India anticipates a splash of innovation and a transformation in brand narratives. The partnership aims not only to color the canvas of Birla Opus but also to redefine the very palette of the industry, creating a masterpiece that resonates with businesses and consumers alike. Watch this space as the collaboration unfolds, promising to make every day a little more colorful and a touch prettier for consumers across the nation.

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