Troo Good, a key player in India’s thriving millet snack industry, has exciting news to share. The brand has embarked on a multi-year collaboration with Wunderman Thompson, a leading advertising agency. This strategic partnership aims to strengthen Troo Good’s market presence through innovative advertising campaigns and digital communications strategies across various social media platforms.
Troo Good, known for its commitment to providing affordable and healthy millet-based snacks, has experienced remarkable growth since its inception. The decision to select Wunderman Thompson as its advertising agency comes as part of the company’s broader initiative to invest heavily in brand building and retail expansion.
Raju Bhupathi’s views
Raju Bhupathi, the founder and CEO of Troo Good, expressed his enthusiasm about the collaboration, stating, “Troo Good has seen exponential growth since inception. We are making heavy investments in brand building and retail to further expand on that momentum and are exploring the utilization of all possible channels to highlight the benefits of millet-based snacks to consumers and make them aware of our affordable and healthy offerings.”
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As part of the collaboration, Wunderman Thompson will take the lead in crafting advertising and digital communications strategies for Troo Good, with a specific focus on various social media platforms. The agency will also orchestrate Troo Good’s inaugural mass media campaign, highlighting the brand’s key attributes centered on taste, nutrition, and affordability.
Vijay Jacob Parakkal’s perspective
Vijay Jacob Parakkal, Managing Partner at Wunderman Thompson, shared his excitement about winning Troo Good’s advertising mandate, stating, “We are delighted to partner with the new exciting millet brand Troo Good. Our strategy weaves affordability and nutritional excellence into Troo Good’s brand story. By amplifying the brand’s unique selling proposition, we are poised to deliver a compelling narrative that not only captures attention but also reinforces Troo Good’s market distinction.”
Troo Good and Wunderman Thompson
The collaboration between Troo Good and Wunderman Thompson reflects a shared vision for the future of millet-based snacks in India. With Troo Good’s dedication to providing affordable and healthy options and Wunderman Thompson’s expertise in crafting compelling narratives, the partnership is poised to make a significant impact in the market.
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Wrapping up: Troo Good X Wunderman Thompson
As consumers increasingly seek healthier and more sustainable snack options, the collaboration between Troo Good and Wunderman Thompson couldn’t have come at a more opportune time. This strategic alliance is not only a testament to Troo Good’s commitment to excellence but also highlights Wunderman Thompson’s position as a top agency in the country, capable of steering brands towards greater success in the dynamic landscape of the Indian snack industry. The coming years will undoubtedly witness the fruits of this collaboration, as Troo Good and Wunderman Thompson work hand in hand to elevate the millet snack experience for consumers across the nation.
