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Nat Habit Welcomes Ankita Srivastava as Chief Marketing Officer

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Nat Habit, the Indian D2C beauty and wellness brand, has proudly announced the appointment of Ankita Srivastava as its Chief Marketing Officer. With an impressive career spanning almost two decades, Ankita brings a wealth of experience in marketing, brand strategy, innovation, and business development, particularly in the realms of beauty, personal care, fragrances, and men’s grooming.

Ankita’s Rich Background:

Ankita Srivastava’s professional journey has been marked by her association with industry giants such as L’Oreal, Reckitt, Marico, and Raymond Consumer Care. Her extensive experience in leading marketing and brand strategy for some of India’s most beloved personal care brands positions her as an ideal leader to spearhead Nat Habit’s marketing initiatives.

Nat Habit: Strategic Vision for Growth

As Nat Habit gears up for the next phase of its growth journey, Ankita Srivastava is set to play a pivotal role in steering the company’s consumer strategy, portfolio expansion, and building a dynamic team. The focus is on a multi-faceted approach aimed at sustaining and scaling Nat Habit’s presence in the competitive beauty and personal care industry.

Founder’s Enthusiastic Endorsement:

Commenting on this development, Swagatika Das, co-founder, Nat Habit, said, “We are thrilled to have Ankita onboard, whose expertise and proven success in building leading beauty and personal care brands makes her an ideal brand leader to channel our business goals into a robust marketing strategy. Our strategic vision for the next two years involves a multi-faceted approach aimed at sustaining and scaling our presence in the beauty and personal care industry. With Ankita at the helm of our consumer-insight-driven marketing strategy, we are geared up to disrupt the space.”

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Nat Habit’s CMO: Ankita Shrivastava’s Perspective:

On her appointment, Ankita Srivastava, chief marketing officer, Nat Habit said, “The Indian beauty and personal care market is undergoing a fundamental shift in the way consumers are interacting with the category and Nat Habit is all set to disrupt the market one natural ingredient at a time. Swagatika and Gaurav have created a truly differentiated brand, based on their shared passion for natural living and holistic wellness. In an era of greenwashing, their holistic vision, built on deep technical knowledge and commitment to authenticity, stands apart. We are redefining the very meaning of natural beauty, and that’s a beauty revolution worth being a part of. 

Together with the leadership, I aim to scale awareness and fast-track Nat Habit’s journey to becoming a household name synonymous with natural, fresh, and authentic personal care, making natural living a habit.”

Scaling Awareness and Ambitious Goals:

With Ankita’s extensive consumer expertise and business acumen demonstrated through her contributions to renowned brands like Garnier, Dettol, Parachute, and Park Avenue, Nat Habit aims to scale awareness and fast-track its journey to becoming a household name. The focus is on creating a brand synonymous with natural, fresh, and authentic personal care, making natural living a habit for consumers.


Ankita Srivastava’s appointment as the Chief Marketing Officer marks a significant milestone in Nat Habit’s journey. As the company embarks on its next phase of growth, Ankita’s leadership promises to propel Nat Habit into new heights, redefining the standards of natural beauty and personal care in the Indian market. The collaboration between Nat Habit and Ankita Srivastava signals the dawn of a new era, where authenticity and natural living take center stage in the beauty and wellness industry.

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