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Pepperfry Welcomes Mahip Dwivedi as Vice President and Head of Marketing

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Pepperfry, the leading ecommerce platform for furniture and home goods, has made a significant stride in bolstering its marketing strategy with the appointment of Mahip Dwivedi as the new Vice President of Marketing. With an impressive background in digital marketing and a track record of success in prominent companies like Flipkart, Mahip brings a wealth of experience and expertise to his new role. His appointment marks a pivotal moment for Pepperfry as it aims to strengthen its brand presence and drive further growth in the competitive online retail landscape.

Mahip Dwivedi: A Seasoned Marketing Leader

Mahip Dwivedi’s journey to becoming the Vice President of Marketing at Pepperfry is marked by years of dedication and excellence in the field of digital marketing. With over 14 years of experience under his belt, Mahip has honed his skills in crafting effective marketing strategies that drive user acquisition, retention, and engagement. His tenure as the Chief Marketing Officer at Tyke Investment and Head of Performance Marketing & SEO Growth at Flipkart speaks volumes about his ability to navigate and excel in dynamic and challenging environments.

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Mahip Dwivedi’s role at Pepperfry

At Pepperfry, Mahip Dwivedi will play a pivotal role in shaping the organization’s marketing strategy and brand communication. With a keen eye for innovation and a deep understanding of consumer behavior, Mahip is poised to lead the marketing team towards new heights of success. His strategic acumen and visionary leadership will be instrumental in driving forward Pepperfry’s mission to redefine the online furniture and home decor shopping experience.

Mahip Dwivedi, vice president and marketing head, Pepperfry, said, “I am honoured to join Pepperfry, a brand synonymous with quality and innovation in the e-furniture and home decor sector. I look forward to leading the marketing team and making valuable contributions to ensure the ongoing success and growth of Pepperfry.”

Aligning with Pepperfry’s Growth Trajectory

Mahip Dwivedi’s appointment comes at a crucial juncture for Pepperfry as the company continues to expand its market presence and explore new avenues for growth. His expertise in performance marketing and SEO will be particularly valuable as Pepperfry seeks to enhance its digital footprint and reach a wider audience. By leveraging his experience and insights, Mahip is well-positioned to drive meaningful impact and contribute to Pepperfry’s ongoing success story.

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A Message from the Ashish Shah

Ashish Shah, chief executive officer at Pepperfry, said, “We are thrilled to welcome Mahip Dwivedi to the Pepperfry family as our new head of marketing. Mahip’s wealth of experience and proven track record in driving successful marketing campaigns aligns seamlessly with our vision for Pepperfry’s future growth and innovation. We are excited about the invaluable contributions he will bring to the table. We eagerly await the positive impact Mahip’s expertise will have in steering Pepperfry towards unprecedented success.”


Mahip Dwivedi’s appointment as Vice President of Marketing at Pepperfry signifies a significant milestone in the company’s journey towards excellence. With his seasoned expertise and visionary leadership, Mahip is poised to drive forward Pepperfry’s marketing strategy and propel the brand towards unprecedented success in the dynamic world of ecommerce. As Pepperfry continues to innovate and expand its offerings, Mahip’s contributions are sure to play a crucial role in shaping the brand’s future trajectory.

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