Emami Limited, the leading personal care and healthcare brand from the Emami Group, has officially stepped into the ₹4,000 Cr+ brightening cream segment with the launch of Emami Pure Glow. This next-gen skincare solution aims to disrupt the glow category by addressing long-standing consumer concerns and setting new standards in performance-driven brightening products.
Celebrity Endorsement: Raashii Khanna as Brand Ambassador
To elevate brand visibility and resonate with diverse audiences, Emami has onboarded actress Raashii Khanna as the face of Pure Glow. With her pan-India appeal spanning both regional and Bollywood cinema, Raashii brings charm, credibility, and relatability—perfectly reflecting the brand’s youthful, confident, and modern identity.
Product Innovation: Science Meets Nature
Emami Pure Glow is formulated using cutting-edge technology to tackle common user complaints about existing brightening creams—like white cast, low hydration, and negligible long-term results. The formula combines Japanese Sakura Flower and clinically proven Niacinamide, delivering visible results powered by both nature and science.
Key Benefits of Pure Glow
The revolutionary formula offers:
- 2X visible brightness in just 3 weeks
- 50% more moisturization for supple skin
- Dark spot reduction within 1 week
Its 6-Way Brightening Action and deep penetration technology ensure that users experience an effective and long-lasting glow—without any sticky feel or white residue.
Leadership Perspective
Mohan Goenka, Vice Chairman and Whole-Time Director of Emami Limited, expressed confidence in the product’s potential:
“Pure Glow is a breakthrough skincare solution that reflects our legacy of innovation. By combining advanced science with natural ingredients, we’ve created a product that not only meets but exceeds user expectations in the brightening cream category.”
Celebrity Testimonial: Raashii’s Take on Pure Glow
Sharing her excitement, Raashii Khanna said:
“I’m thrilled to be part of Emami Pure Glow! I’ve always believed skincare should celebrate natural beauty while being rooted in science. Pure Glow does just that—it’s light, non-greasy, absorbs instantly, and gives your skin a radiant finish without any white cast. It’s confidence in a tube.”
Conclusion
With the launch of Emami Pure Glow, the brand is not just entering the brightening cream market—it’s redefining it. Featuring Raashii Khanna as its youthful and relatable face, Pure Glow brings together nature, innovation, and a deep understanding of consumer needs. Backed by real results and a powerful formula, Emami Pure Glow is set to become the go-to choice for women seeking effortless radiance and a glow that truly lasts.
