Ranbir Kapoor, a renowned Bollywood actor, faced backlash after a video surfaced of him throwing a fan’s phone following repeated attempts by the fan to take a photo. The incident occurred in Mumbai and came to the knowledge when the famous BTown Instagram page Viral Bhayani posted a video on its official page. In the video, we can see Ranbir mobbed by a fan and when the fan tries to take a good picture of him and Ranbir together multiple times, Ranbir gets irritated and throws his phone out and the video ends suddenly. This incident sparked anger among netizens and Ranbir received lots of criticism on social media.
Netizens voiced their dissatisfaction with Kapoor’s behavior and demanded an apology. Some even find it shocking that Ranbir should be more responsible for his action as he’s a public figure and this act was pathetic enough. He was labeled as hubristic, arrogant, and ill-mannered. Even many renowned News channels like Times Now, NDTV, and Free Press Journal criticize this incident and show their disappointment towards the actor.
Watch: Ranbir Kapoor Throws Away Fan’s Phone, #AngryRanbirKapoor Trends https://t.co/5o0qogtLD2 pic.twitter.com/ikt89WFTh4
— NDTV (@ndtv) January 27, 2023
An Angry Ranbir Kapoor Throws Fan’s Phone As He Tries To Click Selfie – Watch.#TNShorts pic.twitter.com/H4hjPBegYW
— TIMES NOW (@TimesNow) January 27, 2023
#Watch: #RanbirKapoor throws fan’s phone as he fails to click a selfie, video viral#RanbirKapoorfans #Bollywood #EntertainmentNews #ViralVideo pic.twitter.com/31Tam7Uhk2
— Free Press Journal (@fpjindia) January 27, 2023
But all this chaos came out to be a promotional gimmick for the upcoming Oppo Reno8 T 5G. Oppo released a post on their official Instagram page where we can see the extended part of the previous video. In the extended part of the campaign, we witness an unexpected twist that cleared all rage, anger, and fire among netizens. In the previous video we saw Ranbir throwing the phone of the fan but in the extended part, as soon as Ranbir threw the phone, of the fan, immediately he came up with the Oppo Reno8 T 5G and gift it to the fan. Then they both click a picture with all glee and smiling faces. It was all a part of the campaign and this whole incident was preplanned and scripted. People find this campaign strategy brilliant, hilarious, and also sympathetic for Ranbir Kapoor as people barked at him like anything, before and made him look like an emotionless-arrogant actor who doesn’t respect his fans.
Ranbir Kapoor signed up as a brand ambassador for Oppo’s Reno series in 2019.
Also Read: – Puma went all witty and roped in doppelgangers of its brand ambassadors to promote its Black Friday Sale.
Lately gimmicking for a campaign has become a trend. Recently Anushka Sharma and the Sports and clothing brand PUMA also created a controversial gimmick where Anushka put allegations PUMA of using her pictures unsolicitedly and she claimed to file a case against PUMA. But after a few days of rage and confusion, PUMA revealed it as a publicity stunt with a post where they confirmed Anushka to be part of PUMA on board as a brand ambassador. People were left speechless and astonished by this level of marketing and even ask a raise for the marketing team of PUMA.
Do you also think that using gimmicks as a marketing weapon is a master strategy or brands are just playing with the emotions of consumers? Let us know your opinion below.
