FableStreet, a lifestyle brand by Arushi Gudwani is a tech-enabled brand that provides solutions for women of all shapes and sizes with premium options. And their USP includes a unique, R&D-supported algorithm called Tailored Fit that provides an excellent fit with just 3 body measures. Also, it is the only company in the world to provide the “My Style, Your Fit” solution, which aims to develop clothes that compliment women of all shapes and sizes and give them greater confidence in their looks.
And recently FableStreet roped Sonakshi Sinha, Huma Qureshi, and Srinidhi Shetty as brand ambassadors.
Furthermore, the brand has launched its latest campaign, #FitsLikeNothingElse, in collaboration with the aforesaid personalities. Through the campaign, the brand aims to draw attention to the need of designing clothes with Indian body types and sizes in mind as well as the brand’s pioneering role in this arena.
One brand ambassador could not do justice to the brand ideology since one size cannot justify the diversity of Indian body sizes.
Ayushi Gudwani stated, “Sonakshi, Huma, and Srinidhi are women with varied body shapes and sizes however, what’s common in them is their comfort in their own skin & body. This is what reflects their strong linkage with the brand. Any woman, whether she is an XS or XL – should wear our clothes and feel like they’re made for her.”
This 360-degree campaign includes a series of three digital films. Each film shows how liberating it is to dress comfortably. All of the ambassadors are heard discussing their individual experiences and experiences linked to fits and fashion.
“FableStreet is a brand that focuses on making clothes for women of all body shapes and sizes. Having gone through the journey myself in my teenage years where I always found it hard to find clothes that fit me, I found a strong personal connect with the brand. Thus, when the brand reached out, I didn’t have to think before saying yes to the association. It was a pleasure working with the team & the campaign,” Sonakshi Sinha said while talking about the campaign.
Check out the video of Sonakshi Sinha showcasing FableStreet’s clothes.
Huma Qureshi added, “It was really fun to be a part of this project. I have always believed that every woman is ‘gorgeous in every size’. It’s sad that the world wants to push the image of a particular body type being better than the others. FableStreet is doing a fabulous job with fits and size inclusivity, especially for the Indian bodies. Given my personal journey of self-love, I really loved working on the campaign & hope the audience loves it too.”
Huma Qureshi’s video promoting FableStreet’s clothes
In response to this, Srinidhi Shetty said, “I think FableStreet as a brand is committed to quality. It was very evident in their interactions, shoot and the way they treated the whole collaboration. And that quality is clearly seen in their products. Easily one of the best fabric/ outfits I have tried on in recent times. Great fit and even greater comfort. Overall It was a joy working on this project and I am so looking forward to seeing our work go live.”
Here’s the video of Srinidhi Shetty displaying FableStreet’s clothes
The brand has also signed a number of online content creators, such as Barkha Singh, Avantika Mohan, Vagmita Singh, Kinnari Jain, and others, to further highlight the significance of fits in women’s clothes.
Find some videos of content creators promoting FableStreet on various social media platforms
https://www.instagram.com/reel/ClD7vulIwOt/
https://www.instagram.com/reel/ClTIm9pBpJZ/
https://www.facebook.com/watch/?v=323702953110005
Supari Studios oversaw the campaign’s creative brief. The campaign will be executed on a number of OTT and social media platforms. By 2025, FableStreet hopes to reach 10 million women’s wardrobes, and this campaign will be a massive step towards that aim.
