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Taco Bell signs Hardik Pandya as the first brand ambassador for the Indian market

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Taco Bell India, a fast food chain has appointed Indian cricketer Hardik Pandya as its first-ever brand ambassador. This partnership is set to promote Taco Bell’s renewed collaboration with Microsoft Xbox, where consumers can stand a chance to win an Xbox Series S and a 12-month game pass.

The all-rounder’s first campaign with Taco Bell will feature him promoting the month-long giveaway through multiple digital activations, which will ensure active consumer engagement. The brand has launched a digital film showcasing the collaboration, which captures the essence of the partnership and showcases Hardik Pandya’s unique persona and charm.

Speaking about his association with the brand, Hardik Pandya expressed his excitement, “I’m excited to partner with a super cool brand like Taco Bell as their first brand ambassador in India. I’m a big foodie. Whenever I can, I feast on their tacos. I’m sure the consumers will enjoy the innovative experience Taco Bell offers in this campaign. I look forward to being a part of this journey with Taco Bell across their partnership with Microsoft Xbox.”

Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India, expressed his delight about the association with Hardik Pandya, “Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours, our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices. We believe the partnership brings together a brand and an athlete who both strive for excellence.”

This collaboration between Taco Bell and Microsoft Xbox, now in its third year, will run from 3rd April 2023 until 30th April 2023. Fans of both brands can place orders at Taco Bell via dine-in or delivery app and aggregators to be eligible to win an Xbox Series S and a 12-month game pass. The Taco Bell app and website will provide participants with explicit terms and conditions.

To kick-off this campaign, Taco Bell has released a digital film that captures the essence of the partnership, which has been conceptualized by Manja. The film showcases Hardik Pandya’s manager chasing him through the day to get him to tattoo the offer, taking a humourous route to spread awareness about the collaboration.

This year’s campaign will feature multiple influencer touchpoints and online activations to drive greater audience involvement, maintaining the momentum throughout the month of April. Taco Bell will be giving away 28 Xbox Series S gaming consoles and 12-month game passes to the lucky winners.

This partnership between Taco Bell, Microsoft Xbox, and Hardik Pandya brings together two leading brands to offer consumers an exciting experience, where they can indulge in their favourite food while also winning one of the best gaming consoles in the world. Taco Bell India’s success lies in its focus on delivering innovative food at affordable prices, and this partnership is another step in this direction. With Hardik Pandya as the brand ambassador, Taco Bell India aims to connect with the youth and promote its unique offerings.

So, if you’re a gaming enthusiast and a Taco Bell fan, get ready to place your orders and stand a chance to win an Xbox Series S and a 12-month game pass! Don’t miss out on this incredible opportunity to indulge in some mouth-watering food and take your gaming experience to the next level. Order now and be a part of the excitement!

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