Tata Tea has announced the appointment of Media Monks as its digital and content partner. The agency will be responsible to leverage the creative dimensions of the brand across all digital platforms.
The marketing approach of the company was to connect its customers through all the relevant digital platforms at a hyper-local level. The remit will include a wide scope of digital and content work, from tech integration to creative ideation and content.
Kiran Ramamurthy, chief operating officer, of Media Monks India, said, “It is an honor to partner with Tata Tea. The assignment comes with the responsibility of building on the work that brands from the Tata Tea stable have been doing, “It calls for creating in the digital universe, brand stories that resonate state by state through sharp local insighting. It will also be about using technology to bring these brand stories to life. We are excited to bring together content specialists from virtually every part of the country to work on this mandate.”
No multi-agency pitch was involved for this account win.
