Dyson, a brand synonymous with innovation, is making a significant leap into the beauty market with the introduction of its first wet line styling products. The Dyson Chitosan formulations range marks the brand’s entry into the formulation market, bringing with it over a decade of research into hair health and ingredient science. With this launch, Dyson continues to redefine the haircare industry, combining cutting-edge technology with high-performance formulations.
Dyson Chitosan Formulations: A New Era of Hair Styling
The Dyson Chitosan styling range is a groundbreaking development in haircare, utilizing Chitosan, a macromolecule derived from oyster mushrooms, combined with Dyson’s proprietary Triodetic technology. This unique formulation offers a flexible, all-day hold that enhances movement and shine without the crunchy feel that often accompanies traditional styling products. The range is designed to work with Dyson’s hair tools, ensuring that your favorite styles last longer, even in high humidity.
Revolutionary Approach to Styling: Engineered for All Hair Types
Dyson’s engineering prowess is evident in the way the Chitosan formulations work. Unlike traditional styling products that rely on simple polymers to glue hair strands together, Dyson’s formulas create flexible bonds that support each strand individually. This innovative approach delivers twice the hold, with enhanced movement and shine, catering to all hair types.
The New Wet Line Styling Range: Pre-Style Cream and Post-Style Serum
Dyson’s first wet line styling products include a pre-style cream and a post-style serum, both designed to address common styling challenges. The pre-style cream transforms from a cream to a serum, providing touchable hold while reducing frizz and maintaining shine. Available in four variants, each tailored to different hair types and conditioning needs, this product is a versatile addition to any haircare routine.
The post-style serum offers soft, flexible hold and hydration for up to 12 hours, locking in styles after heat or air drying. Infused with hyaluronic acid for humidity protection, the serum is safe for color-treated hair, making it ideal for a wide range of styling needs.
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Precision and Sustainability: Dyson’s Commitment to Quality
One of the standout features of Dyson’s new range is the precision applicator, which dispenses exactly 0.22ml of product with each pump. This design reduces waste and prevents overuse, ensuring consistent styling results. Additionally, the full-size packaging is refillable, and the outer packaging is designed for durability, reflecting Dyson’s commitment to sustainability.
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Innovation in Haircare: A Word from Dyson’s Leaders
James Dyson, founder and chief engineer, highlights the unique capabilities of the Chitosan formulations, stating, “Dyson’s formulas work differently. When used in Dyson Chitosan formulas, the complex macromolecule helps create flexible bonds that support hair strand by strand, for 2x the hold, with movement and shine.”
Kathleen Pierce, president of Dyson Beauty, adds, “Dyson products have changed the way we style, forever. Working with the engineers now, it’s inspiring to see that they set no boundaries and leave no stone unturned when it comes to innovating solutions to our common problems.”
Conclusion: A New Frontier in Styling
With the launch of the Dyson Chitosan styling range, Dyson continues to push the boundaries of what’s possible in haircare. By combining innovative formulations with their renowned engineering expertise, Dyson is set to transform the way we approach hair styling, offering products that deliver superior performance with the flexibility and shine that modern users demand.
