As the joyous festival of Onam approaches, Federal Bank is thrilled to announce its vibrant and engaging Onam campaign, celebrating the rich cultural heritage of Kerala. With a delectable spread of the traditional Onam Sadhya and an artistic road show showcasing Kerala’s diverse art forms, Federal Bank is all set to make this Onam season truly unforgettable. Federal Bank has released a film depicting the Flavorful Feast and an Artistic Splendor.
The film talks about the different flavors that are cultured during Onam festival, here each dish unfolds a unique tale of tradition and taste. The video ad captures the essence of this feast through a captivating visual journey. From Neha’s aromatic upperi and mouthwatering sharkara varatti, to Sureshettan’s thunderous inchipuli, and Gopi uncle’s skillfully crafted erisheri, every dish is a masterpiece that paints a picture of Kerala’s culinary artistry. The sadya comes alive with Tara’s beetroot pachady, showcasing the blend of traditional knowledge and modern techniques. The feast culminates with an array of dishes including Thoran, Kaalan, Avial, Kootu curry, Parippu curry, Pachadi, Kichadi, Choru, Neyyu, Sambhar, Pappadam, and moru, creating a symphony of flavors that dances on your taste buds. And who can forget the irresistible Palada Prathaman prepared by Maheshwari Amma, the perfect finale to this gastronomic journey.
Artistic Splendor: Celebrating Kerala’s Heritage
Federal Bank takes its commitment to celebrating Kerala’s vibrant heritage one step further with a captivating road show that pays homage to the state’s artistic traditions. Embarking on two different routes – one towards the north and one towards the south – two distinct vehicles will journey through Kerala, showcasing captivating art forms like Mayoorannirtham, Kalaripayattu, Garudan Attam & Poothan, Thira, Kadakali, Thirayattam, Theyyam, Mohiniyattam, and Pulikali in their traditional glory. Maveli and Chenda Melam will grace every location and an engaging session by MC dressed in the traditional Chakyar attire. This 7-day program promises an unforgettable experience to the audience.
