McDonald’s India – North and East has introduced an exciting new lineup of premium burgers, The Signature Collection. Aimed at elevating the classic McDonald’s flavors we love, this collection caters to the growing demand for gourmet experiences in the Indian market. Crafted with meticulous attention to quality, taste, and indulgence, The Signature Collection offers customers a luxurious take on fast food with premium ingredients and innovative recipes.
McDonald’s Launches AI-Inspired Gourmet Burgers
‘Imagined in AI’ Campaign: Bringing Customers into the Experience
To celebrate the launch, McDonald’s rolled out its innovative ‘Imagined in AI’ campaign, inviting customers to create their dream gourmet burgers. Using cutting-edge AI technology, customers provided inputs that generated unique AI visuals of their ideal burgers. As an added perk, participants could also win Signature Collection reward cards, allowing them to enjoy exclusive benefits and indulge in this gourmet experience.
Rajeev Ranjan speaks
Speaking about the launch, Rajeev Ranjan, Managing Director of McDonald’s India – North and East, said: “Our Signature Collection brings together the finest ingredients for an unforgettable dining experience. Each burger is meticulously crafted to deliver a multi-sensorial delight, elevating McDonald’s signature flavors to gourmet standards.”
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Signature Collection
The Signature Collection is more than just a new menu addition—it’s a carefully curated culinary experience. McDonald’s has made significant investments in sourcing premium ingredients, including:
- Potato Buns: The collection introduces soft, water-split potato buns that perfectly complement the rich burger fillings.
- Gourmet Vegetables: Featuring tangy gherkins, red cabbage, and fresh lettuce, the toppings offer a delightful, crunchy bite.
- Gourmet Patties: The vegetarian burger options include molten cheddar cheese and a corn-and-cheese patty, while the non-vegetarian option features 100% chicken filet for an unmatched savory flavor.
Dining Experience: Elevated in Every Way
The Signature Collection not only redefines taste but also enhances the overall dining experience. Guests enjoying these premium burgers in-restaurant are treated to a unique service. Each burger is served on a wooden paddle, accompanied by complimentary fries, while the crew members don specially designed uniforms to heighten the premium vibe.
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Signature Collection Menu Highlights
- Grand Cheese (Veg): Featuring two patties—molten cheddar and corn & cheese—this burger is packed with smoky roasted chipotle sauce, crisp gherkins, red cabbage, and lettuce, all sandwiched in a soft potato bun.
- Grand Chicken (Non-Veg): A delicious chicken patty, paired with mayo, cheese, fresh veggies, and the signature potato bun, offering a perfect blend of flavors.
Conclusion: McDonald’s Signature Collection – A New Era of Gourmet Fast Food
The Signature Collection offers a fresh take on quick-service dining, blending gourmet indulgence with convenience. Whether you prefer vegetarian or non-vegetarian, these premium burgers are designed to cater to every palate, delivering an unforgettable, upscale McDonald’s experience.
Indulge in The Signature Collection today and savor the luxurious flavors of gourmet dining on the go.
