As Mumbai gears up for the vibrant festival of Ganesh Utsav, Swiggy Instamart has taken a creative step to celebrate the occasion. On September 6th and 7th, a special Modak dispenser has been installed on Carter Road, offering Mumbaikars free modaks, one of the most cherished sweets associated with the festival.
1,000 Modaks Daily, 142 Modaks Per Hour
The dispenser, part of a collaboration between Swiggy Instamart and Havas Media, will distribute 1,000 modaks daily, amounting to approximately 142 modaks each hour. The machine has already become a hot spot for those strolling along Carter Road, attracting attention with its visually engaging design and Marathi slogan ‘Ghanti Vajwa, Mithai Milwa’ (ring the bell, get the sweet).
How Does Modak Dispenser Work?
The operation of the dispenser is simple yet innovative. When a bell is rung, an audio sensor activates the machine, and within five seconds, a hygienically packed modak is dispensed in a box. This box comes with a QR code, leading users to Swiggy Instamart’s dedicated Ganesh Chaturthi section, where they can purchase modak-making kits, different modak flavours, pooja essentials, and eco-friendly Ganesha idols, all delivered within 10 minutes.
Also Read: Parle-G Ganesh Chaturthi film brings a fresh twist to cherished traditions
Swiggy Instamart Creating a Buzz on Social Media
The initiative has caught the eye of locals and social media users alike. Many have taken to social platforms to share their experiences and excitement over this unique offering, helping Swiggy Instamart gain significant traction during the festival season.
Conclusion
Swiggy Instamart’s Modak dispenser not only provides a delightful treat but also offers a seamless way for people to access Ganesh Chaturthi essentials. As Mumbaikars celebrate the festival, this innovative gesture from Swiggy Instamart has sweetened the experience with free modaks and the convenience of quick deliveries.
So, if you’re in Mumbai on September 6th or 7th, don’t miss the chance to grab a free modak from this one-of-a-kind dispenser on Carter Road!
