Creating a successful Instagram marketing strategy can be a complex process involving various types of content (posts, Reels, Stories), different formats (photos, graphics, videos), and optimal publishing times. To ensure you’re consistently delivering high-quality content without overburdening your team, Instagram tools can be incredibly helpful. This article introduces you to 20 of the best free Instagram tools available in 2024 and how they can help enhance your Instagram presence.
1. Canva
Canva is a graphic design platform that’s wildly popular with busy creators for its versatility. The website features templates that come in every format you need, including your Instagram feed and Stories. It also has easy-to-use drag-and-drop features, so you don’t have to be a graphic designer to make quality assets. Canva also comes with a stock library full of photos, animations, music, and videos to help you create ads and Reels.
- Features: Versatile templates, drag-and-drop editor, stock library with photos, animations, music, and videos.
- Pricing: Free to use; paid plan unlocks more design features, including the ability to create a brand toolkit and access to the best designs.
2. Linktree
Linktree transforms your Instagram bio into a landing page that links out to various promotions, making it popular among influencers and brands. It offers templates for social selling, content marketing, and audience growth, helping you direct traffic to where you want it to go. It is one of the best Instagram tools if you don’t have a website.
- Features: Customizable templates, multiple links, audience growth tools.
- Pricing: Forever-free plan available; Pro version at $9/month.
3. Inflact
Inflact is a free tool to generate hashtags for Instagram. This hashtag generator uses advanced AI targeting to create a list of potential hashtags based on existing tags and related terms. You can also generate hashtags based on uploaded photos, making it an excellent tool for brainstorming.
- Features: AI-powered hashtag generation, photo-based hashtag creation.
- Pricing: Hashtag generator is free; additional features start at $54/month.
4. Mojo
Mojo is perfect for creating animated Stories with custom text effects, stylish cutaways, and moving backgrounds. Its premium version allows you to save brand creatives for repeat Stories and provides fresh templates each month.
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- Features: Animated Stories, custom text effects, stylish templates.
- Pricing: Free; in-app purchases for full features.
5. Phlanx
Phlanx is an Instagram analytics tool that provides engagement rate calculations and audit reports for influencers, helping businesses ensure that the influencers they work with can effectively reach their audience.
- Features: Engagement rate calculator, influencer audit reports.
- Pricing: Basic plans start at $39/month annually; otherwise $49/month.
6. Stencil
Stencil is an easy-to-use graphic editor with drag-and-drop functionality, perfect for creating text-based posts and mockups in seconds. It also offers built-in templates for Instagram Stories.
- Features: Drag-and-drop editor, built-in templates for Stories.
- Pricing: Free plan available; Unlimited plan at $12/month.
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7. Iconosquare
Iconosquare is a comprehensive Instagram analytics tool that provides insights into follower growth, lost followers, impressions, reach, and engagement. It also offers exportable dashboards and reports.
- Features: Detailed analytics, exportable dashboards, team sharing.
- Pricing: Single plans start at $49/month; Team plans start at $79/month.
8. SISTRIX Hashtag Generator
SISTRIX’s free hashtag generator allows up to 25 queries a day for fresh hashtag ideas. It helps refine your hashtag strategy by cross-referencing relevant hashtags.
- Features: Free daily queries, cross-referencing hashtags.
- Pricing: Free for up to 25 queries per day.
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9. Emplifi
Emplifi, previously SocialBakers, offers a comprehensive suite of Instagram analytics, including granular reporting and competitor benchmarking. Its Stories analytics help inform your future content strategy.
- Features: Granular reporting, competitor benchmarking, Stories analytics.
- Pricing: Contact for pricing.
10. Loomly
Loomly emphasizes approvals and workflows to streamline social publishing among teams. It offers in-depth post previews, first comment publishing, and scheduling for Stories and Reels.
- Features: Approvals and workflows, post previews, first comment publishing.
- Pricing: Base plan starts at $32/month for two users.
11. Keyhole
Keyhole is popular among agencies for monitoring multiple platforms and businesses from one dashboard. It helps analyze performance, monitor competitors, and stay on top of social media trends.
- Features: Multi-platform monitoring, competitor analysis, trend tracking.
- Pricing: Individual plans start at $79/month; Team plans at $149/month.
12. Unsplash
Unsplash is a free photo library with over three million free-to-use photos, providing high-quality stock photos for your Instagram posts. If you don’t want to use your own photos, Unsplash offers a vast collection of images that don’t require attribution. According to their license page, Unsplash grants an irrevocable, nonexclusive, worldwide copyright license to download, copy, modify, distribute, perform, and use photos for free, including for commercial purposes, without permission or attribution. This license excludes compiling photos to replicate a similar or competing service.
Features: Millions of free photos, high-quality stock images, no attribution required.
Pricing: Free.
Also Read: Top 10 Photo Editing Apps that can make your pictures Instagram-worthy
13. Sprout Social
Sprout Social is an all-in-one Instagram management tool that offers strategic scheduling, in-depth analytics, cross-publishing, and collaboration features. It also includes AI tools for automation.
- Features: Scheduling, analytics, cross-publishing, AI automation.
- Pricing: 30-day free trial available.
14. HypeAuditor
HypeAuditor tracks historical data and engagement metrics, making it ideal for influencer marketing audits. It helps spot fake influencers and assess growth rates.
- Features: Historical data tracking, engagement metrics, fake influencer detection.
- Pricing: Contact for a quote.
15. Vixer
Vixer is an Apple-exclusive app that enhances Instagram Reels with filters, slideshows, voiceovers, and custom text. It simplifies cross-posting to TikTok as well.
- Features: Filters, slideshows, voiceovers, cross-posting.
- Pricing: Free; in-app purchases for full features.
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16. Awario
Awario focuses on monitoring brand mentions and hashtags, providing advanced listening features for competitive analysis and quick response to queries and mentions.
- Features: Brand mention monitoring, hashtag tracking, competitive analysis.
- Pricing: Starter plan at $29/month; Pro and Enterprise plans also available.
17. Sendible
Sendible is tailored for agencies, featuring drag-and-drop functionality for scheduling posts and team chat and approvals for client content management. It integrates Canva for photo editing.
- Features: Drag-and-drop scheduling, team chat, Canva integration.
- Pricing: Creator plan starts at $29/month.
18. Reputation
Reputation analyzes mentions and customer sentiment, highlighting keyword terms associated with your brand and benchmarking your engagement against competitors.
- Features: Mention analysis, customer sentiment tracking, competitor benchmarking.
- Pricing: Contact for demo.
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19. Lnk.bio
Lnk.bio offers a customizable space for promotional links, with features like unlimited links and over 90 icons. It’s an excellent alternative to Linktree for creating unique bio links.
- Features: Unlimited links, customizable icons.
- Pricing: Free limited plan; paid plans start at $1/month; one-time plans at $10 and $25.
20. hoo.be
hoo.be is a link-in-bio tool for creators, consolidating links to various projects. It offers customizable branding and a stylish interface, making it ideal for influencers and vloggers.
- Features: Consolidates multiple links, customizable branding.
- Pricing: Free to use.
Why Do You Need Best Instagram Business Tools?
Instagram business tools can enhance your efficiency, improve your content quality, and maximize your return on investment (ROI) from marketing efforts. These tools allow you to perform tasks like scheduling content, compiling performance reports, managing comments and messages, automating processes, collaborating with your team, creating landing pages, and editing content.
Using these Instagram tools, you can streamline your marketing strategy, engage your audience more effectively, and achieve your business goals on the platform.
Conclusion
In 2024, leveraging the right Instagram tools can significantly enhance your social media presence, streamline your marketing efforts, and help you achieve your business goals. Whether you need comprehensive analytics from Iconosquare, versatile design options from Canva, or high-quality stock photos via Unsplash, there’s a tool for every aspect of your Instagram strategy. These tools not only save time but also ensure your content remains high-quality and engaging. Explore these 20 best Instagram tools and watch your Instagram marketing soar to new heights.
