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HomeThink TankCampaign DissectionBe Cyber Smart with KreditBee's "Jagruk Rahein, Cyber Smart Banein" Campaign

Be Cyber Smart with KreditBee’s “Jagruk Rahein, Cyber Smart Banein” Campaign

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KreditBee, a leading fintech platform, recently launched a new brand campaign called ‘Jagruk Rahein, Cyber Smart Banein’. The campaign’s primary objective is to spread awareness about the increasing risks of online fraud and educate people about safe digital transaction practices.

KreditBee’s latest campaign shows an elderly couple discussing the tactics used by cybercriminals to trick individuals, specially GenZ into falling for online fraud. The videos highlight the importance of being cautious of fake messages on social media such as WhatsApp, websites, and collection agents, and emphasize the need for people to take necessary precautions to avoid sharing personal information. Designed by Unigage and Produced by STOM Productions, KreditBee’s series of 3 films, with 2 set to release in the coming weeks.

The campaign is a much-needed initiative to educate people about online fraud risks and empower them to protect themselves from falling prey to such scams. The videos are engaging and effective in making people understand the seriousness of the issue. By spreading awareness and promoting safe digital transaction practices, KreditBee’s campaign can help reduce the number of cybercrimes and safeguard people’s hard-earned money.

In today’s digital age, online fraud is a pervasive threat that affects people of all ages, but Gen Z is particularly vulnerable due to their familiarity and comfort with digital transactions. The ‘Jagruk Rahein, Cyber Smart Banein’ campaign by KreditBee is an essential initiative that seeks to raise awareness about online fraud and equip Gen Z and other citizens with the necessary knowledge and resources to stay safe online.

Chief Marketing Officer, KreditBee, Ishan Bose, said, “With the rise in adoption of digital payments and banking, online fraud has spiked in the last few years. In order to address this problem, the ‘Jagruk Rahein, Cyber Smart Banein’ campaign will guide individuals to transact in a safe and secure manner. As one of the leading digital lenders, it is our endeavor to educate customers against such activities and work towards achieving freedom from cyber fraud.”

KreditBee’s 40-day-long integrated campaign will leverage various digital platforms, including Twitter, Facebook, Instagram, LinkedIn, and YouTube, to amplify its message and creative content. The campaign will include teaser posts, short films, contests, and other engagement tools to encourage people to participate and spread awareness about online fraud.

So folks, the message is loud and clear – if you want to party hard in the digital world, you gotta be cyber smart! Don’t be an easy target for those pesky cyber fraudsters. Instead, arm yourself with the knowledge and tools to detect and avoid their tricks. And thanks to KreditBee’s ‘Jagruk Rahein, Cyber Smart Banein’ campaign, you can now do just that! So go ahead, shop till you drop, and transact with confidence. Remember, being cyber smart is the new cool.

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