A vast cultural shift has occurred in recent years toward individuals pursuing their dreams while fulfilling their family responsibilities. SBI Life Insurance, a trusted private life insurer in India, has launched a new campaign #SapnaHaiTohPooraKaro to highlight the significance of achieving one’s aspirations while taking care of existing and evolving family responsibilities. The campaign targets the “responsible ambition” mindset by featuring individuals who have pursued their passions while fulfilling family obligations. The campaign is focused on encouraging individuals to convert their dreams into reality by investing in life insurance policies.
The ad starts by narrating a father’s story from his daughter’s perspective. The story is about a father who quits his job to follow his passion for starting his own venture. Despite welcoming his first child, he moves forward with his dream and works hard to create a financially secure future for his family. The ad showcases how SBI insurance helped the protagonist to fulfill his dream and create a safe and secure future for his family.
The ad film takes a heart-warming turn as the daughter grows up and thanks her father for inspiring her to follow her dreams and addressing the audience with an affirmative message, “Sapna Hai toh Poora Karke Dikhao” (If you have a dream, fulfill it).
The COVID-19 pandemic has made people more risk-averse than ever before. However, it has also presented an opportunity for people to pursue their passions as they have been given more time to reflect and reassess their priorities. By launching the #SapnaHaiTohPooraKaro campaign, SBI Life Insurance is tapping into this mindset and inspiring people to move forward with their dreams.
Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life said, “SBI Life has always been extremely inquisitive to understand the evolving needs of consumers. Today, a wave of ‘responsible ambition’ is fuelling consumers across the nation, where the co-existence of personal ambitions and family responsibilities is becoming the norm. Our latest integrated campaign #SapnaHaiTohPooraKaro, emphasizes the importance of accomplishing one’s dreams and setting an example in the eyes of our loved ones, inspiring them to follow their own dreams, while simultaneously fulfilling existing & evolving responsibilities. We hope the campaign gives direction to individuals, liberating them to pursue their dreams, by securing the needs and aspirations of their loved ones.”
He further added, “We, at SBI Life, strongly stand by our brand philosophy – ‘ApneLiye, ApnoKe Liye’ and encourage individuals to follow their hearts and make their dreams come true while looking after the financial needs of their family. #SapnaHaiTohPooraKaro, an integrated campaign, thus is an effort, to encapsulate this belief of having a balance in life for personal ambitions and family responsibility.”
SBI Life Insurance’s new campaign is a great example of how a life insurance company can inspire people to dream big and be responsible at the same time. Through the heart-warming story of a father and daughter, SBI Life Insurance is encouraging people to take calculated risks and pursue their passions, while also being responsible towards their families. The campaign delivers a powerful message that dreams can be achieved with the right attitude, hard work, and responsibility toward family.
