Raksha Bandhan is a festival that celebrates the bond between siblings. It is a time for brothers and sisters to reaffirm their love and protection for each other. This year, Bikano is celebrating Raksha Bandhan in a special way by advocating for adoption.
Bikano’s #PyarKaMeethaBandhan Campaign
The company has launched a new campaign called #PyarKaMeethaBandhan, which means “the sweet bond of love.” The campaign features a heartwarming video that tells the story of a young boy who longs for a sister. His parents surprise him with a newly adopted sister, and the two of them quickly bond.
The Impact of Adoption
The video is a powerful reminder of the importance of sibling love. It also shows that adoption is a beautiful way to expand a family. Bikano hopes that the campaign will inspire people to consider adoption and help to create a more compassionate world.
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Bikano’s Team Perspective
Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd, emphasizes, “This Raksha Bandhan, we’re thrilled to unveil a campaign that not only honors the timeless bond between siblings but also underscores the importance of adoption in nurturing new relationships. Our society has more than 2 crore orphans, and the adoption rate is decreasing. Through our campaign, we aim to raise awareness about adoption and inspire people to consider embracing a new member into their families. By sharing your support for adoption, you can be a part of this noble cause.”
Kush Aggarwal, Head of Marketing at Bikano, expresses, “Festivals are moments of unity, joy, and heartfelt connections. Through our #PyarKaMeethaBandhan campaign, our goal is to etch an unforgettable Raksha Bandhan in the hearts of all. Whether it’s via our vibrant social media presence, resonating across the radio-waves, or collaboratively crafting emotional connections with select societies and NGOs, Bikano aspires to weave a rich tapestry of emotions. This campaign stands as a testament to the enduring power of sibling bonds and the warmth of adoption.”
How to be part of this campaign?
Bikano asks people to take part in this special campaign by giving a miss call on 971-8461-212 and expressing their support for adoption. We’ll give an orphanage the comparable amount as a donation. Each person who joins forces with Bikano becomes an advocate for building a more solid, caring society.
Final thoughts
Bikano’s Raksha Bandhan campaign is a wonderful example of how a company can use its platform to make a positive impact on the world. The campaign is heartwarming, inspiring, and educational. It is a great way to celebrate the bond between siblings and to advocate for adoption.
I hope this blog has inspired you to learn more about adoption and to consider how you can make a difference in the lives of orphaned children.
