Saffola Soya Chunks from Marico Limited has partnered with Zee Bangla to offer its customers the thrilling “Saffola Soya Shera Home Chef Contest.” Through this collaboration, the company is asking all enthusiastic home cooks and food lovers to enter to win a spot on Bengal’s highly regarded TV reality series, “Ghore Ghore Zee Bangla.” Aparajita Adhya, a celebrated Bengali actress, hosts the program, which offers the ideal fusion of family entertainment and culinary explorations.
What exactly ‘Saffola Soya Shera Home Chef Contest’ contest is?
The competition provides contestants with a stage to demonstrate their culinary skills and release their creative ideas in the kitchen while celebrating the essence of India’s softest and tastiest soya chunks. Those who are interested in entering the contest can do so by sharing their Saffola Soya recipe over WhatsApp (9147052271). The top four finalists’ residences will be visited by the Ghore Ghore Zee Bangla team, and episodes will be recorded there. The winner will be eligible to receive a prize worth Rs. 1.5 lakhs as well as exclusive hampers from Saffola and Zee Bangla.
Saffola has begun a 360-degree campaign in Kolkata and the rest of West Bengal with a combination of TV, digital, and on-the-ground advertising to raise more awareness. By inviting customers to participate in this contest through TV sponsorships, FCT, Astons, and in-show integration, the company aims to communicate the primary advantages of being the softest and tastiest.
Sanjay Mishra Expressed his Excitement
Expressing his excitement on the partnership, Sanjay Mishra, COO- India & CEO – New Business, Marico Ltd, “We are delighted to partner with Zee Bangla and their most famous reality show ‘Ghore Ghore Zee Bangla’ for the ‘Saffola Soya Shera Home Chef Contest’. Our aim is to highlight the passion and creativity of our consumers and celebrate the unique story of every kitchen. The partnership between Saffola Soya Chunks and ZEE Bangla is a testament to both the brand’s commitment to enhance consumer experiences and to ensure our consumers are given the platform to showcase their talent. We look forward to witnessing the magic that talented home cooks can create using our product.”
Ashish Sehgal views
Similar delight has been echoed by Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd, “We, at Zee, are thrilled to partner with Marico for the ‘Saffola Soya Shera Home Chef Contest’ on Zee Bangla. This exciting collaboration is reflective of our constant endeavour to develop innovative advertising solutions. Considering our extremely strong consumer connect in the market, we are sure this campaign will resonate deeply with the audience of West Bengal and generate immense value for Saffola Soya Chunks.”
Jolene Fernandes
Jolene Fernandes Solanki, COO – Madison Media Ultra, said “Keeping our consumer and Market (West Bengal) at the core, our association and partnership with the Show ”Ghore Ghore Zee Bangla” was just the relevant fit to creating ‘Saffola Soya Shera Home Chef Contest’. It also provides the perfect balance of reaching out to our consumers across TV, Digital and on-ground. We are extremely delighted to building this integration with our client & brand Saffola Soya chunks and Zee Bangla, hence creating a huge impact in the season for our brand.”
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Who can participate?
The contest is open to everyone who enjoys cooking and is keen to discover the limitless ways they may use the Saffola Soya Chunks product in their recipes. While experimenting with the adaptable and protein-rich soya chunks, participants will have the chance to showcase their skills. The competition enables contestants to unleash their creativity and produce mouthwatering masterpieces, from traditional Bengali delicacies to creative fusion cuisine.
Let’s wrap up the Saffola Soya Contest
Saffola Soya Chunks are treated to make them the softest soya chunks possible, allowing them to better absorb flavors and enhance the flavor of your soy-based dishes. Along with other significant e-commerce sites, the Saffola Store offers the Mealmaker Soya Chunks. So, those are interested in this contest make sure to participate and win exciting hampers.
