Bisleri International, one of the leading brands in the packaged drinking water industry, has taken a significant step towards sustainability with its latest campaign, Bisleri Greener Promise. The campaign highlights the brand’s commitment to creating a better future by emphasizing water security, plastic recycling, and a circular economy.
The journey towards a greener future has been an ongoing mission for Bisleri International. They have become one of the first consumer goods companies to achieve plastic-neutral and water-positive status, which is a remarkable achievement in the industry. The brand has managed to offset its plastic footprint through innovative practices, strategic partnerships, and dedicated teams. They have also replenished more water to the environment than they consume in their operations. Bisleri recognizes that sustainability is an ongoing journey, and they are committed to improving their practices by embracing innovations as part of the Bisleri Greener Promise.
The Bisleri Greener Promise campaign highlights the company’s journey towards used plastic upcycling into various products, such as apparels, school bags, and benches, among others. This initiative not only helps reduce plastic waste but also provides an opportunity to create products that promote sustainability. Additionally, Bisleri has undertaken work towards conserving water and building check dams. These initiatives are part of their efforts to create a greener future for generations to come.
Angelo George, CEO of Bisleri International, said, “Sustainability is a fundamental value guiding all our actions. We take immense pride in our achievement of becoming a plastic-neutral and water-positive enterprise. Our innovative practices, strategic partnerships, and dedicated teams have helped us to successfully offset our plastic footprint and replenish more water to the environment than we consume in our operations. However, we recognize sustainability as an ongoing journey. We are committed to improving our practices by embracing innovations as part of the Bisleri Greener Promise to create a better world.”
The Bisleri Greener Promise campaign has been conceptualized by 82.5 Communications and will be promoted across digital platforms and blogs. The aesthetically shot film showcases the brand’s initiatives and priorities, which are aligned with the United Nations Sustainable Development Goals.
Apart from being synonymous with drinking water, Bisleri has also created as much heart space as mind space with consumers over the years. Besides being the nation’s most loved packaged drinking water brand, Bisleri’s consistent efforts to give back to the planet are also unmatched. The brand has become a symbol of trust and reliability for the consumers, who appreciate their efforts towards sustainability.
The Bisleri Greener Promise campaign is a curtain-raiser for the world to see what Bisleri does in silence for the world it envisages. The bird, which is a mascot of the world Bisleri is creating, is an essential aspect of the campaign, representing the brand’s proud journey to becoming Plastic Neutral and Water Positive. The message conveyed through the campaign is in true Bisleri style, without being ‘gyaani.’
In conclusion, Bisleri’s commitment to sustainability is a remarkable achievement in the industry. The Bisleri Greener Promise campaign highlights their initiatives towards creating a greener future for all. The upcycling of used plastic and the efforts towards water conservation are just some of the initiatives that show the brand’s dedication to sustainability. Bisleri has set an excellent example for other companies to follow, and we hope to see more brands adopting sustainable practices in the future.
