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HomeThink TankBrand BattleThe Real Orange Battle: Fanta Vs Mirinda

The Real Orange Battle: Fanta Vs Mirinda

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Hold onto your hats and get ready for a zesty showdown. It’s time for the ultimate battle of the orange drinks: Fanta vs Mirinda. These two citrus titans have been going head to head for decades, quenching thirsts and satisfying taste buds around the world. From their bright orange hues to their tangy, refreshing flavors, Fanta and Mirinda have earned their place in the soft drink hall of fame. So, whether you’re team Fanta or team Mirinda, get ready to sip, savor, and settle the age-old debate once and for all.

Overview of Fanta and Mirinda

Fanta

Fanta Overview
Parent CompanyCoca Cola
CategoryBeverage
SectorFood & Beverages
Tagline/ SloganTruly Playful
Unique Selling PointVibrant color, tempting taste and tingling bubbles
Fanta SWOT Analysis, Competitors & USP | MBA Skool

Mirinda

Mirinda OverviewOrange-based aerated soft drink
Parent CompanyPepsi
CategoryBeverage
SectorFood & Beverages
Tagline/SloganMaking an M-pact
USPOrange based aerated soft drink
Mirinda SWOT Analysis, Competitors & USP | MBA Skool

Origin Companies Fanta Vs Mirinda

Fanta

Mirinda

Fanta is a soft drink brand that is owned and produced by The Coca-Cola Company. It was created by Coca-Cola employees in Germany during World War II when importing ingredients for Coca-Cola became difficult due to trade embargoes.

Mirinda is a soft drink brand that is owned and produced by Pepsico, a multinational food and beverage company. Mirinda was first introduced by Pepsico in Spain in the 1950s as a natural orange soda and has since expanded its product line to include several other flavors.

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FlavorFanta Vs Mirinda

Fanta

Fanta is known for its wide variety of flavors, including the popular orange flavor as well as other fruit flavors such as grape, pineapple, and strawberry, among others. Fanta has expanded its flavor offerings over the years, and different regions of the world may have access to different flavors based on local preferences.

Mirinda

While Mirinda’s orange flavor is the most famous, the brand has launched many new flavors over the years, including green apple, cream soda, watermelon, pineapple, and many others.

LOGOFanta Vs Mirinda

Fanta

Fanta’s logo has been redesigned by Coca-Cola’s creative agency Jones Knowles Ritchie, in order to establish a cohesive global identity for the brand centered around fun. The rebrand, spearheaded by The Coca-Cola Company’s design team in partnership with Jones Knowles Ritchie, was intended to create an enjoyable image that would resonate with individuals of all ages.

Mirinda

Mirinda has recently introduced a new visual identity with vibrant color schemes that offer a refreshing burst, complemented by twirling spheres, fizzing bubbles, and zesty fruit illustrations that evoke a playful and lively vibe. This new branding approach is designed to capture the attention of Gen Z consumers and create a more impactful global brand platform.

Marketing Fanta Vs Mirinda

Fanta

Mirinda

Fanta, a soft drink owned by Coca-Cola, is marketed as a playful and vibrant beverage that appeals to a youthful audience. The brand’s advertising strategies often incorporate eye-catching colors and engaging partnerships with popular music artists, among other tactics, to promote their product in a unique

Mirinda, on the other hand, is owned by PepsiCo and is marketed as a drink that “stimulates the senses.” Their advertising campaigns often feature bold colors and exciting imagery, such as a bursting fruit. Mirinda also sponsors various events and sports teams in different countries.

PackagingFanta Vs Mirinda

Fanta

Fanta has undergone several rebranding and marketing campaigns in the past to maintain its fun and youthful image. While retaining its iconic look, the brand has experimented with bold colors, designs, and catchy slogans to appeal to its worldwide audience. Fanta continues to be a popular choice among soda lovers with its range of fruity flavors, including the classic orange flavor, and its commitment to embracing the fun side of life.

MIRINDA® UNVEILS VIBRANT NEW VISUAL IDENTITY & ‘M’PACTFUL GLOBAL BRAND PLATFORM TO INSPIRE CREATIVITY (PRNewsfoto/PepsiCo)

Mirinda

Mirinda recently unveiled a new brand platform and visual identity aimed at targeting Gen Z consumers. As part of this revamp, the brand’s packaging is also being updated to better appeal to this demographic. Mirinda recognizes the importance of staying relevant to its target audience and is constantly evolving to meet their changing preferences and tastes.

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MIRINDA® UNVEILS VIBRANT NEW VISUAL IDENTITY & ‘M’PACTFUL GLOBAL BRAND PLATFORM TO INSPIRE CREATIVITY (PRNewsfoto/PepsiCo)

Segmentation -Target Audience – Positioning

(Fanta Vs Mirinda)

Fanta

STPFanta
SegmentationFor all people seeking a soft drink for regular occasions, parties
Target AudienceAll age groups Lower, middle and upper class people
PositioningFun youth brand
Fanta SWOT Analysis, Competitors & USP | MBA Skool

Mirinda

STPMirinda
SegmentationFor all people seeking a soft drink for regular occasions, parties
Target AudienceThe carefree, spontaneous, and playful soft drink
PositioningThe carefree, spontaneous and playful soft drink
Mirinda SWOT Analysis, Competitors & USP | MBA Skool

Which brand is winning the audience Fanta Vs Mirinda

There is a debate on which brand is more appealing to the audience – Fanta or Mirinda. While some argue that Fanta’s popularity is due to its taste and nostalgic value, others contend that Mirinda’s unique fizziness, the “ahh zig”, makes it the preferred choice. Here are some opinions shared by people on Reddit.

Comment
by from discussion Mirinda or Fanta ? Who do you prefer ?
in AskReddit
Comment
by u/HawtRevawlver from discussion Mirinda or Fanta ? Who do you prefer ?
in AskReddit
Comment
by u/The_Max_Power_Way from discussion Mirinda or Fanta ? Who do you prefer ?
in AskReddit
Comment
by u/DoctorDalek987 from discussion Mirinda or Fanta ? Who do you prefer ?
in AskReddit

Digital Marketing Game Fanta Vs Mirinda

Fanta

Mirinda

Fanta’s digital marketing game is top-notch. The brand has an active social media presence where they regularly share quirky memes and engaging content to keep their audience entertained. Their advertising strategy is also unique, utilizing influencer marketing and celebrity endorsements to boost their reach. In fact, popular celebrities like Kartik Aryan and Samantha Ruth Prabhu can be seen in their latest ad campaigns.

Mirinda’s social media strategy is more subtle. Their Instagram feed is dominated by their signature orange color, and they rely more on TV ad campaigns than influencer marketing. Through relatable and humorous memes and videos, the brand has become a beloved part of its audience’s lives.

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Who Wins The Battle

It’s a clash of the citrus titans, a battle of the orange-flavored heavyweights! Fanta and Mirinda are going head-to-head, and the competition is fierce. Some swear by Fanta’s irresistibly tasty flavor and nostalgic vibes, while others can’t get enough of Mirinda’s soda-fueled rush. So, which team are you on? Are you a Fanta fanatic or a Mirinda maniac? Let the orange battle rage on.

Comment down your preference in the comment section below, with which one you like the most and why. The most unique comment might get a Fanta or Mirinda treat from Agency Masala as well. 😉

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