Hold onto your hats and get ready for a zesty showdown. It’s time for the ultimate battle of the orange drinks: Fanta vs Mirinda. These two citrus titans have been going head to head for decades, quenching thirsts and satisfying taste buds around the world. From their bright orange hues to their tangy, refreshing flavors, Fanta and Mirinda have earned their place in the soft drink hall of fame. So, whether you’re team Fanta or team Mirinda, get ready to sip, savor, and settle the age-old debate once and for all.
Overview of Fanta and Mirinda
Fanta
| Fanta Overview | |
|---|---|
| Parent Company | Coca Cola |
| Category | Beverage |
| Sector | Food & Beverages |
| Tagline/ Slogan | Truly Playful |
| Unique Selling Point | Vibrant color, tempting taste and tingling bubbles |
Mirinda
| Mirinda Overview | Orange-based aerated soft drink |
|---|---|
| Parent Company | Pepsi |
| Category | Beverage |
| Sector | Food & Beverages |
| Tagline/Slogan | Making an M-pact |
| USP | Orange based aerated soft drink |
Origin Companies – Fanta Vs Mirinda
Fanta
Mirinda
Fanta is a soft drink brand that is owned and produced by The Coca-Cola Company. It was created by Coca-Cola employees in Germany during World War II when importing ingredients for Coca-Cola became difficult due to trade embargoes.
Mirinda is a soft drink brand that is owned and produced by Pepsico, a multinational food and beverage company. Mirinda was first introduced by Pepsico in Spain in the 1950s as a natural orange soda and has since expanded its product line to include several other flavors.
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Flavor – Fanta Vs Mirinda
Fanta
Fanta is known for its wide variety of flavors, including the popular orange flavor as well as other fruit flavors such as grape, pineapple, and strawberry, among others. Fanta has expanded its flavor offerings over the years, and different regions of the world may have access to different flavors based on local preferences.
Mirinda
While Mirinda’s orange flavor is the most famous, the brand has launched many new flavors over the years, including green apple, cream soda, watermelon, pineapple, and many others.
LOGO – Fanta Vs Mirinda
Fanta
Fanta’s logo has been redesigned by Coca-Cola’s creative agency Jones Knowles Ritchie, in order to establish a cohesive global identity for the brand centered around fun. The rebrand, spearheaded by The Coca-Cola Company’s design team in partnership with Jones Knowles Ritchie, was intended to create an enjoyable image that would resonate with individuals of all ages.
Mirinda
Mirinda has recently introduced a new visual identity with vibrant color schemes that offer a refreshing burst, complemented by twirling spheres, fizzing bubbles, and zesty fruit illustrations that evoke a playful and lively vibe. This new branding approach is designed to capture the attention of Gen Z consumers and create a more impactful global brand platform.
Marketing – Fanta Vs Mirinda
Fanta
Mirinda
Fanta, a soft drink owned by Coca-Cola, is marketed as a playful and vibrant beverage that appeals to a youthful audience. The brand’s advertising strategies often incorporate eye-catching colors and engaging partnerships with popular music artists, among other tactics, to promote their product in a unique
Mirinda, on the other hand, is owned by PepsiCo and is marketed as a drink that “stimulates the senses.” Their advertising campaigns often feature bold colors and exciting imagery, such as a bursting fruit. Mirinda also sponsors various events and sports teams in different countries.
Packaging – Fanta Vs Mirinda
Fanta
Fanta has undergone several rebranding and marketing campaigns in the past to maintain its fun and youthful image. While retaining its iconic look, the brand has experimented with bold colors, designs, and catchy slogans to appeal to its worldwide audience. Fanta continues to be a popular choice among soda lovers with its range of fruity flavors, including the classic orange flavor, and its commitment to embracing the fun side of life.
Mirinda
Mirinda recently unveiled a new brand platform and visual identity aimed at targeting Gen Z consumers. As part of this revamp, the brand’s packaging is also being updated to better appeal to this demographic. Mirinda recognizes the importance of staying relevant to its target audience and is constantly evolving to meet their changing preferences and tastes.
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Segmentation -Target Audience – Positioning
(Fanta Vs Mirinda)
Fanta
| STP | Fanta |
|---|---|
| Segmentation | For all people seeking a soft drink for regular occasions, parties |
| Target Audience | All age groups Lower, middle and upper class people |
| Positioning | Fun youth brand |
Mirinda
| STP | Mirinda |
|---|---|
| Segmentation | For all people seeking a soft drink for regular occasions, parties |
| Target Audience | The carefree, spontaneous, and playful soft drink |
| Positioning | The carefree, spontaneous and playful soft drink |
Which brand is winning the audience – Fanta Vs Mirinda
There is a debate on which brand is more appealing to the audience – Fanta or Mirinda. While some argue that Fanta’s popularity is due to its taste and nostalgic value, others contend that Mirinda’s unique fizziness, the “ahh zig”, makes it the preferred choice. Here are some opinions shared by people on Reddit.
Comment
by from discussion Mirinda or Fanta ? Who do you prefer ?
in AskReddit
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by u/HawtRevawlver from discussion Mirinda or Fanta ? Who do you prefer ?
in AskReddit
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by u/The_Max_Power_Way from discussion Mirinda or Fanta ? Who do you prefer ?
in AskReddit
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by u/DoctorDalek987 from discussion Mirinda or Fanta ? Who do you prefer ?
in AskReddit
Digital Marketing Game – Fanta Vs Mirinda
Fanta
Mirinda
Fanta’s digital marketing game is top-notch. The brand has an active social media presence where they regularly share quirky memes and engaging content to keep their audience entertained. Their advertising strategy is also unique, utilizing influencer marketing and celebrity endorsements to boost their reach. In fact, popular celebrities like Kartik Aryan and Samantha Ruth Prabhu can be seen in their latest ad campaigns.
Mirinda’s social media strategy is more subtle. Their Instagram feed is dominated by their signature orange color, and they rely more on TV ad campaigns than influencer marketing. Through relatable and humorous memes and videos, the brand has become a beloved part of its audience’s lives.
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Who Wins The Battle
It’s a clash of the citrus titans, a battle of the orange-flavored heavyweights! Fanta and Mirinda are going head-to-head, and the competition is fierce. Some swear by Fanta’s irresistibly tasty flavor and nostalgic vibes, while others can’t get enough of Mirinda’s soda-fueled rush. So, which team are you on? Are you a Fanta fanatic or a Mirinda maniac? Let the orange battle rage on.
Comment down your preference in the comment section below, with which one you like the most and why. The most unique comment might get a Fanta or Mirinda treat from Agency Masala as well. 😉
