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HomeThink TankCampaign DissectionMirinda Launches 'M'pactful New Look targeting Gen Z.

Mirinda Launches ‘M’pactful New Look targeting Gen Z.

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Mirinda has unveiled a new global brand platform, “There’s no flavour like your flavour,” along with a vibrant new visual identity system that celebrates creativity and individuality across all generations. With a focus on boldness, the fruit-flavoured carbonated soft drink brand aims to ignite inspiration for Gen Z. The new look is part of Mirinda’s “M’pactful” approach, which puts creativity and uniqueness at the forefront of the brand.

Mirinda’s new direction and global brand tagline don’t just shake things up, they’re like a lightning bolt of energy that propels the brand into the future. The new campaign cements Mirinda as a champion of the next generation, celebrating the vibrant creators who dare to be different and aren’t afraid to express their creativity both in the real world and online. With its finger on the pulse of what’s cool and hip, Mirinda is the perfect beverage for those who want to live life on their own terms and make a statement wherever they go.

Also Read: Bright, Bold, and Fresh: 7Up’s New Packaging Redefines the Classic Beverage.

Mirinda’s new visual identity, “Making an M-pact”, developed by PepsiCo Design and Innovation, has been launched alongside the #NoFlavourLikeYourFlavour campaign. The logo has been given a bold new look, with a brighter shade of green and sharper edges that make it stand out. The iconic ‘M’ serves as a platform for creativity and allows the brand to come to life in unique and exciting ways. The new visual identity is playful and vibrant, with colorful palettes that evoke a sense of refreshment and fruit illustrations, fizzing bubbles, and twirling spheres that convey energy and excitement. Overall, the new visual identity is a reflection of Mirinda’s bold and creative new direction, which celebrates individuality and encourages everyone to express themselves in their own unique way.

Mirinda’s New Look Overview

Mirinda’s logo has undergone a refreshing update with a brighter shade of green, sharper corners, and cleaner lines, resulting in a more distinctive look. The iconic Mirinda ‘M’ serves as a canvas for creativity, giving the brand a platform to showcase its personality. The new visual identity is playful, featuring lively colour palettes that add a splash of excitement. At the same time, whimsical fruit illustrations, fizzy bubbles, and swirling spheres convey a sense of playfulness and energy. Overall, the updated visual identity aligns with Mirinda’s bold new direction, which celebrates individuality, creativity, and authenticity, making it an ideal choice for those who crave a refreshing and vibrant experience.

Mirinda Launches 'M'pactful New Look

Mirinda’s new visual identity will debut in Vietnam and Thailand, with plans to expand to 20 international markets this month, including Poland, Romania, Czechia, Ukraine, Hungary, Croatia, Gaza/Palestine, Mexico, Argentina, Egypt, Iraq, Uganda, Ethiopia, China, Pakistan, Kuwait, Qatar, Oman, Bahrain, and the United Arab Emirates, among others. The new identity will be visible on all Mirinda products and media across its 200 markets.

ALSO READ: The Real Orange Battle: Fanta Vs Mirinda

Eric Melis, Vice President Global Brand Marketing at PepsiCocommented, “We are pleased to unveil Mirinda’s new global brand platform that inspires vibrant creativity, encouraging Gen Z to harness their uniqueness as a superpower. Through #NoFlavourLikeYourFlavour we have developed a refreshing new visual identity and platform, which Mirinda fans can identify with – one that empowers this generation to resist conformity and instead, embrace self-expression. This marks the first step for the brand as we continue to evolve and grow in line with the youth of today.  We look forward to rolling out the exciting plans we have in the pipeline.”

Mauro Porcini, SVP & Chief Design Officer of PepsiCo, said, “Mirinda’s 50+ flavours are a treat for the senses, and we wanted the brand’s visual identity to look and feel the same. PepsiCo Design and Innovation brought Mirinda to life with vibrant, contrasting colours and bespoke illustrations that create a sense of dynamic energy and playfulness. We know Mirinda fans engage with the brand digitally as much as they do physically, so we created a visual identity that retains its excitement and distinction across all platforms.”

Mirinda is dedicated to encouraging better choices for consumers by providing reduced sugar options, in line with PepsiCo’s pep+ initiative to decrease added sugar in its entire portfolio. In support of this initiative, Mirinda successfully introduced its Zero Sugar Orange flavour in Poland and Nigeria and will continue to expand its low and no-sugar product range globally. This commitment aligns with the brand’s new platform and visual identity system, which celebrate creativity, uniqueness, and vitality in the next generation.

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