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Britannia 50-50 unveils ‘Golmaal’ cracker campaign with Ravi Shastri

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Britannia 50-50, known for its iconic crackers with a unique blend of sweet and salty flavors, has launched an unforgettable advertising campaign called “50-50 Golmaal.” Lowe Lintas Bangalore develops the campaign. It features Ravi Shastri, former cricketer and head coach of the Indian men’s cricket team, in his serendipitous persona to showcase the goodness of this cracker.

The ‘Golmaal’ Cracker Campaign

The Golmaal cracker campaign comprises five videos, each showcasing creative ways to turn the match in your favor. In each film, a desperate player approaches Ravi Shastri, seeking guidance as their team faces a challenging situation. In response, Shastri imparts the ultimate strategy of “Golmaal,” leading to a series of incredibly fortunate events for his team.

The Britannia 50-50 Golmaal cracker campaign stands out in the unique cracker category. Additionally, it is experiencing rapid growth and surpassing traditional biscuits in popularity. Consumers are readily embracing newer varieties that cater to their diverse taste preferences. Britannia 50-50 Golmaal perfectly aligns with these evolving consumer expectations. Also, its distinctive Kalonji (black cumin) flavor sets it apart from competitors, offering a unique and delightful snacking experience.

Golmaal cracker Film 1:

Golmaal cracker Film 2:

Amit Doshi’s Perspective

Amit Doshi, Chief Marketing Officer at Britannia Industries, expressed his excitement about the new Golmaal cracker campaign. He said “The iconic Britannia 50-50 crackers are known for their unique medley of sweet & salty flavours. This lite-bite range of crackers, be it the Classic Sweet and Salty or Maska Chaska offer a distinct experience to the consumers. The new 50-50 Golmaal cracker takes this proposition to an all-new level with the addition of the indigenous spice, ‘kalonji’ (black cumin). The TVCs capture the essence of ‘Golmaal’ in a witty & humorous tone.

Furthermore, Mr. Doshi added, ‘’The 50-50 Golmaal, launched only last year, became hugely popular in the Eastern market, and the brand now aims to strengthen its position nationwide.’’

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Prateek Bharadwaj’s Delight

Prateek Bharadwaj, Chief Creative Officer (India) at Lowe Lintas, expressed his delight with the concept of the campaign. He stated, ” The only way to describe this campaign is that it’s totally Golmaal. While Ravi Shastri and his quirky team establish the brand promise with these films, we expect audiences to make their own Golmaal appeals and give this campaign a life that is beyond TV.”.

Ravi Shastri’s Excitement for Golmaal cracker ad

Ravi Shastri, who collaborated with Britannia 50-50 once again in this campaign, shared his excitement and enjoyment. Combining his coaching experience with the witty “Golmaal” theme was a blast for Shastri. He hopes that the audiences will appreciate the entertaining twist in the commercials. Just like the twist of flavors in the cracker itself, additionally, it adds an extra element of enjoyment.

The Britannia 50-50 Golmaal packs are already available across markets, offering various pack sizes at standard price points starting from Rs 5. With the nationwide expansion of this product line, more consumers will have the opportunity to indulge in the Golmaal spirit and savor the unique flavors of these crackers.

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Conclusion 

So, Britannia’s 50-50 Golmaal cracker ads, featuring Ravi Shastri and his quirky team, bring a blend of humor, wit, and fortunate outcomes to the audience. With the addition of the indigenous spice “kalonji” and a medley of sweet and salty flavors, the 50-50 Golmaal cracker offers a distinct snacking experience. As the campaign sparks the Golmaal spirit across the nation, consumers can enjoy these crackers and embrace the lucky twists that come their way.

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