Adani Group, the leading and dynamically growing conglomerate with a diverse portfolio of integrated infrastructure companies, has introduced its latest ad campaign, #Humkarkedikhatehain,’ across multiple media platforms. The Adani Group #Humkarkedikhatehain Campaign serves as a resounding testament to the company’s resilience, tenacity, and unwavering commitment to conquering barriers to establish top-tier infrastructure, both domestically in India and globally.
Who conceptualized the Adani Group #Humkarkedikhatehain Campaign?
The campaign was conceptualized by Ogilvy.
The “Hum mushkilo ki nahi sunte, karke dikhate hai” (Undeterred by challenges, we deliver on our commitments) campaign, marks a significant milestone as the Adani Group commemorates 35 years of dedicated service to India. The campaign features a captivating 100-second television commercial that takes viewers on a visually captivating journey throughout the country. This celebratory initiative will be extended across various platforms, including print, broadcast, and social media, in the coming weeks, allowing a wider audience to experience and engage with the Adani Group’s remarkable journey and commitment to delivering on their promises.
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Pranav Adani, director, Adani Enterprises said, “The campaign perfectly captures the unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities and its resolve to driving positive change in the lives of millions of Indians. As a first-generation entrepreneurial company, it is this indefatigable spirit that has been a bedrock of our culture.”
Piyush Pandey, chairman of Global creative & executive chairman – India, Ogilvy, commented, “Investing in infrastructure and national development projects needs determination and belief. This is the spirit of Adani and its new corporate campaign.”
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Some special credits for Humkarkedikhatehain Campaign
Agency: Ogilvy, India
Chief Creative Officer, Ogilvy India: Harshad Rajadhyaksha & Kainaz Karmakar
President and Head of Office, Mumbai and Kolkata: Hirol Gandhi
Chief Strategy Officer, Ogilvy India: Prem Narayan
Group Creative Director: Pankaj Nihalani & Mukesh Jadhav
Creative Director: Shrikant Trivedi, Neha Sharma & Kailash Chandra
Executive Vice President: Abhijit Dube
Client Servicing Director: Puneet Dewli & Paramjit Singh Talwar
Planning Director: Bala Sai
Production House: Hungry Films
Director: Mahesh Gharat
Producer: Dharam Valia
