Britannia Marie Gold has unveiled a groundbreaking special edition biscuit in tribute to Avani Lekhara, India’s first female athlete to clinch double gold at the Paris 2024 and Tokyo 2020 Games. This campaign, designed to inspire and empower, transforms an everyday snack into a symbol of sporting excellence and meticulous precision.
Avani Lekhara’s Historic Triumph
Avani Lekhara’s journey is one of relentless focus and determination. Her double gold at two major international events has not only redefined the limits of air rifle shooting but also set a new benchmark for women in sports. Her achievement resonates with millions and inspires young girls across the nation to aim high and break boundaries.
Britannia Marie Gold: Revolutionary Biscuit Design
In an unprecedented move, Britannia Marie Gold has completely redesigned its biscuit and packaging. Each biscuit is engineered to mirror the exact dimensions of Avani’s target from her Paris performance, and every piece is intricately etched with the precise position of her winning shots. This innovation offers consumers a tangible reminder of the skill and precision required in air rifle shooting.
Voices from the Campaign
The campaign features candid statements from the key figures involved:
- Avani Lekhara stated:
“In shooting, perfection is measured in millimeters. I hope that by holding this biscuit, people understand the immense focus and precision it takes to win at the highest level. I’m honored that Britannia Marie Gold is celebrating this journey and inspiring young girls to aim high.” - Siddharth Gupta, General Manager, Marketing Britannia Industries, added:
“Britannia Marie Gold has always stood for women’s empowerment, celebrating their resilience and ambition. Avani’s achievement exemplifies what Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history.” - Javaad Ahmed and Teresa Sebastian, Creatives at Talented, emphasized:
“By transforming the very shape of Britannia Marie Gold, we aim to offer India a powerful, tangible way to appreciate Avani’s feat. This campaign not only celebrates a pioneering athlete and furthers intersectional feminism but also highlights the underrepresented sport of Air Rifle shooting.” - Tanvi Gandhi, Director at Little Button Films, remarked:
“Avani doesn’t just break records—she breaks perceptions. Through the film and this campaign, our target was to make an invisible challenge visible, and we’re proud to create a film that does justice to air rifle shooting’s quiet dynamism and to the superstar/supergal that is Avani Lekhara.”
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Campaign Impact and Availability
This special edition biscuit stands as a powerful testament to Britannia Marie Gold’s commitment to empowering women and celebrating sporting excellence. Available on Swiggy Instamart starting March 7 in Mumbai, Bangalore, and Hyderabad—with deliveries in just 10 minutes—this initiative brings history straight to the hands of millions.
Conclusion
Britannia Marie Gold’s Avani Lekhara Special Edition biscuit is more than just a treat; it is a celebration of precision, focus, and the indomitable spirit of a sporting trailblazer. As every bite echoes Avani’s historic journey, this initiative inspires a new generation to break records and redefine success.
