Saturday, May 18, 2024
HomeThink TankCampaign DissectionAditya Roy Kapoor Is killing With Kindness In New Bumble Ad

Aditya Roy Kapoor Is killing With Kindness In New Bumble Ad

- Advertisement -

Who can be the best choice to show kindness in a sexy way? It’s obviously none other than Aditya Roy Kapoor. Aditya Roy Kapoor has portrayed “Kindness is sexy” in the Bumble ad. Today, Bumble, the women-first dating and social networking app, launched a global integrated campaign titled “Kindness is Sexy,” featuring new content with actor Aditya Roy Kapoor.

What Is Aditya Roy Kapoor’s Bumble Ad all about?

The ad shows that on the dating app, kindness and being true to oneself are more attractive than physical aspects. Aditya Roy Kapoor portrays vulnerability and honesty to his Bumble date, even in real-life situations. When she couldn’t meet due to sickness, he kindly sends her chicken noodles. Bumble’s campaign and partnership highlight the importance of kindness in dating decisions for Indian singles. Bumble’s survey reveals that 81% of respondents agree that kindness is now sexier than ever, with 56% valuing it over physical attributes in a potential partner.

Indeed, kindness holds immense appeal as one of the most attractive qualities in an individual. Among Indian Gen Z respondents, 41% view unkindness towards strangers as a significant deal breaker in relationships. Bumble’s latest film exemplifies this notion, showcasing actor Aditya Roy Kapoor navigating modern online dating and challenging stereotypical perceptions of “sexy.” The film beautifully explores various aspects of kindness in a relationship, including respect, vulnerability, and empathy. It culminates in a playful and humorous twist that underscores how kindness is undeniably alluring, fostering meaningful connections that endure.

Also Read: Zouk announces Sara Ali Khan as its first brand ambassador

What Have Experts To Say About This Campaign

Aditya Roy Kapoor

Speaking on this partnership, actor Aditya Roy Kapoor shares, “At the end of the day, the heart of everything lies at being good to people around you, including your romantic relationships. I think it’s great what Bumble is doing by telling everyone, who is on their platform and whoever wants to join, that what matters is being good to each other, being accountable and responsible on the platform. By showing kindness is sexy, I think they have set the tone very clearly about the kind of interactions and the kind of people they want on the platform – I think more power to Bumble for doing that

“When we approach dating with kindness, we help create an environment of respect and compassion, and for connections to grow,” said Whitney Wolfe Herd, founder and CEO of Bumble. “Kindness is a core value here at Bumble, and we know it is the driving force behind our mission of creating healthy and equitable relationships. This new content helps redefine the idea of attraction and encourages us to never lose sight of the most valuable traits in a relationship.” 


In a world of swipes and likes, kindness emerges as the ultimate aphrodisiac! Bumble’s latest film starring Aditya Roy Kapoor hilariously redefines what’s “sexy” by putting kindness front and center in the dating game. From respect to vulnerability and empathy, it’s clear that being kind is the new hot! Bumble’s survey spills the beans too—76% of those surveyed admit their ideal partner criteria have taken a wild turn in the past five years! And here’s the plot twist: 46% of Indian singles won’t tolerate partners who don’t make time for them, while 44% are done with toxic behavior! So folks, remember, kindness is the key to quirky connections and keeping that spark alive in the digital age.

Also Read: Bollywood Sensation Sonam Kapoor Joins Forces with YRF Talent

Related Articles


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Spice up your inbox with sizzling updates!

Stay Connected

Latest Articles