In the ever-evolving world of male grooming and lifestyle products, Beardo, a brand under the esteemed FMCG company Marico, has taken a bold step forward with its latest advertising campaign featuring Bollywood heartthrob Aditya Roy Kapur. The campaign, strategically executed before the product launch, not only showcases the charismatic actor but also engages consumers in a unique and interactive way.
Beardo: The Teaser Unveiled
Before the official product launch, Beardo teased the audience with an unbranded outdoor display at the iconic Juhu Beach. The display showcased Aditya Roy Kapur in two distinct looks—one with a clean-shaven face and the other with a beard. What made this teaser truly intriguing was the inclusion of a QR code, inviting onlookers to participate in a poll to choose Aditya’s preferred appearance. This innovative approach set the stage for a campaign that would blend curiosity, social media engagement, and influencer marketing.
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Beardo Curated Curiosity Across Platforms:
Beardo strategically disseminated information about the campaign through meme pages, fan pages, influencers, and various digital platforms. The campaign’s success was evident as it generated significant interest and organic curiosity. The mysterious nature of the challenge, coupled with Aditya Roy Kapur’s star power, fueled conversations online, creating a buzz that would pave the way for the big reveal.
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The Unveiling of Beardo Brand Ambassador
As anticipation reached its peak, Aditya Roy Kapur finally took to his social media platforms to unveil the poll results. With his bearded look emerging as the clear winner, the actor humorously acknowledged Beardo’s victory with a caption that read, “@beardo.official, you win! Let’s chat.” This social media interaction not only added a personal touch to the campaign but also reinforced the authenticity of the collaboration between Aditya and Beardo.
From Polls to Products
A day after the poll results were shared, Aditya Roy Kapur and Beardo released a captivating launch video on Instagram. This video marked the culmination of the innovative marketing initiative, showcasing the actor’s bearded persona as the consumer-preferred look. The campaign successfully transitioned from online polls to the physical unveiling of a product, emphasizing the power of engagement and interaction in contemporary marketing strategies.
Aditya’s Take on the Collaboration
Expressing his excitement about the collaboration, Aditya Roy Kapur stated, “I’m thrilled to be associated with BEARDO – this brand is something I relate to, on a personal level. My beard, my style, and the attitude I have today are what makes me, me.” The actor emphasized the authenticity of the collaboration, highlighting how Beardo’s line of fragrances perfectly captures the importance of individuality and style.
CEO Speaks
Sujot Malhotra, CEO of Beardo, shed light on the brand’s personality-driven approach, describing Beardo as aspirational and classy. He expressed enthusiasm about having Aditya Roy Kapur as the face of the brand, emphasizing the alignment of Aditya’s rugged and real persona with Beardo’s brand ethos.
Wrapping up: Beardo X Aditya Roy Kapur
Beardo’s campaign with Aditya Roy Kapur stands as a testament to the brand’s innovative and engaging marketing strategies. By seamlessly blending offline and online elements, the campaign successfully harnessed curiosity, social media engagement, and influencer marketing to reinforce the bearded look as the consumer-preferred persona. As the campaign concludes with the launch of the product and a captivating video, it leaves an indelible mark on the landscape of contemporary advertising. The collaboration between Beardo and Aditya Roy Kapur not only promotes a grooming product but also celebrates individuality, style, and authenticity.
