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John Jacobs ‘Stay Seen’ Campaign, Reshaping Fashion Ads

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Renowned eye-fashion brand John Jacobs has unveiled its inaugural brand film through Talented Agency India. Helmed by director Bosco Bhandarkar and brought to life by Puff Productions, this captivating high-fashion film not only aims to pull at your heartstrings but also acknowledges the viewer’s intelligence. In alignment with the brand’s ethos, the film seamlessly integrates the “Stay Seen” campaign, challenging traditional norms and inviting viewers to embrace a new era of eye-fashion aesthetics.

John Jacobs 'Stay Seen' Campaign, Reshaping Fashion Ads
John Jacobs 'Stay Seen' Campaign, Reshaping Fashion Ads

What Is John Jacobs “Stay Seen” Campaign?

John Jacobs’ “Stay Seen” Campaign is a revolutionary endeavor, featuring a collection of moving narratives inspired by diverse lived experiences. Unlike conventional fashion advertising, the campaign sets a new benchmark for storytelling in the industry. It breaks away from the typical template of featuring only great-looking models or celebrities in super-stylized shots, challenging the norm by offering a fresh perspective on eyewear marketing. The emphasis is on authenticity, breaking free from the tradition of separating the visually appealing from the emotionally resonant. Instead of an uptight and self-indulgent approach, the film takes on a real and vulnerable tone, aiming to connect with viewers on a deeper level.

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Established in 2015, John Jacobs is a contemporary eye-fashion brand that believes in the power of self-expression through eyewear. Blending form and function seamlessly, the brand crafts modern and intricate eyewear for discerning customers. As part of its innovative approach, John Jacobs is set to release its first-ever brand film through Talented Agency India. This high-fashion film not only aims to pull at the heartstrings but also treats the viewer as the intelligent individual they are, showcasing a commitment to a more authentic and emotionally resonant connection with its audience.

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What do experts have to say about John Jacobs’s “Stay Seen” campaign?

John Jacobs 'Stay Seen' Campaign, Reshaping Fashion Ads
Apeksha Gupta

Apeksha Gupta, CEO, John Jacobs said, “From the get-go we didn’t want this to be a product film. We wanted it to showcase what our brand stands for. And the manifesto of ‘Stay Seen’ does exactly that–puts the spotlight on the wearers, not the glasses. The spirit of Stay Seen reflects the brand’s core ethos–transparency, authenticity and originality.”

Pooja Manek, founding member and creative, Talented who wrote the film said, “While thinking of the concept, we went down to the most philosophically primal need we have as a human being–to see a myriad of new things as life happens, and we want to ‘be seen’ and heard as our most authentic selves. This film takes inspiration from the profound storytelling style of coming-of-age films–a showcase of protagonists learning about friendships, love, ageing, immortality, self expression, and more, through the moments they experience. It all starts with seeing something in a new light.”

John Jacobs 'Stay Seen' Campaign, Reshaping Fashion Ads
Pooja Manek

Bosco Bhandarkar, the director of Stay Seen, comments, “The real challenge and opportunity was to make sure the emotions don’t take a backseat while we do justice to showcasing the product in every sequence. Our music director, Rahul Pais from The Jamroom, experimented with a host of genres before arriving at soulful electronic pop to make this film sound as evocative as it looks. The clients allowed us massive creative and cinematic liberty and we’re chuffed with the final output.


Client: John Jacobs

Production: Puff Productions

Director: Bosco Bhandarkar

Cinematographer: Satchith Paulose

Music Director: Rahul Jain


In summary, the “Stay Seen” campaign, a collaborative effort between John Jacobs and Puff Productions, has redefined fashion advertising by embracing creativity and authenticity. Led by the visionary director Bosco Bhandarkar and complemented by the skills of cinematographer Satchith Paulose and music director Rahul Jain, the campaign exceeded traditional norms, forging a deep emotional connection with the audience. This groundbreaking venture not only met but surpassed client expectations, setting a new standard in eyewear marketing and inspiring the industry to prioritize genuine storytelling and innovative approaches.

Looking ahead, the success of “Stay Seen” is not just a milestone but a promising indication of Puff Productions’ continued ability to elevate brands and create resonant experiences. As we celebrate the impact of this campaign, we eagerly anticipate the team’s future endeavors, confident that they will continue to shape the landscape of advertising with their dedication, creativity, and commitment to authenticity.

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