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HomeThink TankCampaign DissectionAkshay Kumar Teams Up with Kapila Pashu Aahar for Cattle Nutrition Awareness

Akshay Kumar Teams Up with Kapila Pashu Aahar for Cattle Nutrition Awareness

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In a bid to prioritize the health and reproduction of cattle, leading cattle feed brand Kapila Pashu Aahar has launched its latest brand communication through a multi-film campaign. Spearheaded by Lowe Lintas Delhi, the campaign features renowned actor Akshay Kumar and aims to educate cattle farmers on the importance of providing proper nutrition to their cattle with Kapila Pashu Aahar.

Kapila Pashu Aahar: The Campaign Objective

The campaign’s primary objective is to educate and empower cattle farmers (pashupalaks) to prioritize the health and fertility of their cattle by feeding them Kapila Pashu Aahar. This feed, known for its quality and natural ingredients, promises to provide complete nutrition to the cattle, thereby addressing concerns related to fertility.

Kapila Pashu Aahar X Akshay Kumar

To enhance the authenticity and credibility of the campaign, Akshay Kumar was chosen as the face of the brand. With his advocacy for sustainable farming practices and animal welfare, Kumar aligns perfectly with the campaign’s message of promoting healthy nutrition for cattle.

Akshay Kumar’s Endorsement:

Speaking about the endorsement association, Akshay Kumar said “I’ve been told that Kapila Pashu Aahar keeps in mind the health of our cattle’s and is made with natural ingredients, using ethical practices and is number one cattle feed in India, so I liked the thought of this endorsement association, and I hope that it quickly becomes the world’s number one as well!”

Also Read: Pepperfry Welcomes Mahip Dwivedi as Vice President and Head of Marketing

Manufacturer’s Perspective:

Sharing her excitement about the campaign, Taru Shivhare, Director and Head of Marketing, Kamdhenu Cattle Feeds Pvt. Ltd., said “Our main motive behind this campaign is to prioritise on health and reproduction of cattle. It’s our duty as a feed manufacturer to educate the farmers on the importance of giving clean, unadulterated, quality feed which has a direct impact on timely byaant (fertility in cattle).”

And there is no other person who would make this campaign educational and memorable, other than Akshay Kumar! Many thanks to him for trusting us and associating with Kapila.”

Creative Execution:

Sharing more insights about the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas Delhi said, “An exciting category to be dipping our toes in. The films come at the back of some stellar research and insight. Addition of Mr Akshay Kumar was the cherry on top to not only create trust and dependability with the brand but also to add the X factor in the films. All credit goes to Mohit Arora and his team for this.”

Campaign Reach:

The campaign is currently live across the brand’s online and offline channels, as well as major news and General Entertainment Channels (GEC). Through strategic dissemination, Kapila Pashu Aahar aims to reach a wide audience of cattle farmers and drive awareness about the importance of proper nutrition for cattle.


With its latest multi-film campaign featuring Akshay Kumar, Kapila Pashu Aahar strives to educate and empower cattle farmers to prioritize the health and fertility of their cattle. By promoting the use of quality feed like Kapila Pashu Aahar, the brand aims to contribute to the overall well-being of cattle and support sustainable farming practices.

Agency: Lowe Lintas Delhi
Creative: Vasudha Misra, Mohit Arora, Muskan Arora, Arunima Bhardwaj
Account Management: Tanul Bhartiya, Vipul Shastri, Dishti Bhatt
Account Planning: Anurag Prasad, Madhavi Guha, Shashwat Kar
Production House: 30 Seconds of Fame
Director: Uzer Khan

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