Hindustan Unilever’s frozen desserts brand, Kwality Wall’s Cornetto campaign, launched a fresh advertisement starring Alia Bhatt and her “Gully Boy” co-star Siddhanth Chaturvedi. Named “Cornetto: Unwrap the OG,” the ad depicts Bhatt and Chaturvedi inside a well of death.
Alia Bhatt and Siddhanth Chaturvedi feature in Kwality Wall’s Cornetto campaign
Introduction of the Advertisement:
Kwality Wall’s Cornetto, a frozen desserts brand under Hindustan Unilever, has unveiled a new advertisement starring Alia Bhatt alongside her “Gully Boy” co-star Siddhanth Chaturvedi. Titled “Cornetto: Unwrap the OG,” the ad features the duo in an adventurous scenario within the confines of a well of death.
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Description of the Advertisement Scene:
In the commercial, Chaturvedi is initially depicted savoring a Cornetto when Bhatt playfully challenges him to a motorcycle stunt. Amidst shared laughter and playful exchanges, they enjoy the iconic ice cream treat while riding through the well of death, with Bhatt’s amusing final bite capturing attention.
Highlighting the Product:
The advertisement emphasizes the brand’s double chocolate variant, available at Rs 40 for 105 ml, amidst a range of enticing flavors such as butterscotch, choco vanilla, snackers, uni cornetto, and more.
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Music and Cultural References:
The background music featured in the ad is “Lover” by Diljit Dosanjh, a track from the album Moonchild Era. Dosanjh, known for his work in projects like “Amar Singh Chamkila,” currently streaming on Netflix, adds a vibrant cultural touch to the advertisement.
Celebrity Endorsement:
Since 2016, Alia Bhatt has served as the brand ambassador for Cornetto, adding her charm and influence to the brand’s promotional campaigns.
Conclusion
In conclusion, Kwality Wall’s Cornetto’s latest advertisement, “Cornetto: Unwrap the OG,” featuring Alia Bhatt and Siddhanth Chaturvedi, encapsulates the joyous spirit of indulgence and adventure while enjoying the brand’s iconic double chocolate variant. With its playful narrative, catchy music, and celebrity endorsements, the ad not only promotes the delectable range of Cornetto flavors but also captures the essence of youthful exuberance and camaraderie, making it a delightful addition to the brand’s marketing repertoire.
