You know things are serious when the founder himself appears in his company’s ads. That’s Anupam Mittal, founder of Shaadi.com and part-time shark on Sony’s Shark Tank, taking center stage in the latest Anupam Mittal Shaadi.com campaign.
Anupam Mittal of Shaadi.com in latest campaign
When the founder of a matrimonial site steps into the spotlight of his company’s ads, you know it’s serious. That’s Anupam Mittal, founder of Shaadi.com and part-time shark on Sony’s Shark Tank, leading the charge in the latest campaign.
Campaign Highlights
In a 38-second ad created by independent creative agency Moonshot, Anupam Mittal makes a cameo to critique dating apps. The ad highlights how matches on these platforms often fail to lead to marriages due to one partner’s commitment issues.
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Market Context
Dating apps captivated early millennials, but many Gen Z and millennials are now weary of them. As a result, Shaadi.com is intensifying its advertising efforts. This move comes as popular dating apps like Bumble and Tinder continue to build their reputations in India through robust advertising campaigns.
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Key Campaign Message
Anupam Mittal’s presence in the Shaadi.com campaign underscores the importance of serious, commitment-oriented relationships, differentiating the platform from casual dating apps.
What do experts have to say about this campaign?
“Run away from those who run away from commitment,” says Mittal to a lady whose partner of two years (they’d met on a dating app) flees from a restaurant date after she brings up the topic of meeting her parents and then marriage. “Try shaadi.com, find your green flag,” he urges.
Conclusion
In conclusion, the Anupam Mittal Shaadi.com campaign strategically addresses the growing disillusionment with dating apps among millennials and Gen Z by emphasizing the importance of genuine, commitment-oriented relationships. Anupam Mittal’s direct involvement in the campaign not only reinforces Shaadi.com’s credibility but also underscores the platform’s dedication to fostering meaningful connections, setting it apart from the transient nature of dating apps like Bumble and Tinder.
