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Myntra Home Launches ‘Curated by Masaba’ Campaign with Masaba Gupta as Brand Ambassador

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Myntra, known for its unique and trendy fashion selection, is now extending its creative prowess to home decor through Myntra Home. The platform aims to refresh every corner of the house, allowing homes to speak for themselves. In a strategic move to elevate its home category, Myntra has collaborated with the acclaimed fashion designer, beauty entrepreneur, and actor, Masaba Gupta, as the brand ambassador for Myntra Home.

Masaba Gupta: Brand Ambassador of Myntra Home

Masaba Gupta, a formidable creative force, has resonated with diverse demographics through her distinctive aesthetics and design sensibilities across fashion and beauty. Now, she brings her signature quirk and creative brilliance to Myntra Home. As the brand ambassador, she will curate an inspiration-driving home selection that caters to trend-first customers who are building homes that best reflect their personalities.

Myntra Home: The ‘Curated by Masaba’ Campaign

As part of this association, Masaba will be seen in the ‘Curated by Masaba’ campaign, which shines a spotlight on Myntra Home’s premium selection. The campaign emphasizes Myntra’s vision towards strengthening the category as the one-stop destination for inspiration-led home shopping.

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Expansive and Diverse Portfolio

Myntra Home’s portfolio includes a wide range of products such as home furnishing, art & decor pieces, lamps & lighting, kitchen & dining, bath, bed linen, and appliances. The collection features renowned brands like M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor, and Nestasia.

Enhanced Shopping Experience

Since recently intensifying its focus on the home category, Myntra has expanded its offerings, boasting a catalog of over 400,000 styles from more than 1,500 domestic and global brands. The platform ensures ease of discovery of home products by presenting consumers with a streamlined interface that simplifies their shopping experience via the Myntra app.

Design and Aesthetics: A Natural Extension

Like fashion, home decor is a natural extension of one’s distinct taste. The curated collection on Myntra Home aims to transform homes into chic havens of comfort by offering mood-boosting, theme-based decor inspirations. For instance, the ‘Cozy Bedroom’ selection features ceramic diffusers, minimalist lamps, and neutral-shaded furnishings. Similarly, the ‘Lovely Living Room’ offers tropical cushions, ceramic planters, textured ottomans, and woven hangings.

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The Ad Film: A Showcase of Curated Home Decor

The ‘Curated by Masaba’ campaign will showcase the Myntra Home selection through an engaging ad film. The film stars Masaba Gupta and Kusha Kapila, highlighting curated home and living looks and products. Set against the backdrop of a lively party, the ad film portrays Kusha Kapila, the hostess, reveling in the admiration her meticulously curated home decor receives from guests. However, Masaba Gupta playfully points out that the home decor Kusha is boasting about is actually from Myntra’s extensive home selection, prompting an amusing revelation.

Statements from the Ambassador & Myntra

Speaking on the association, Masaba Gupta said, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra’s Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics.”

Sunder Balasubramanian, CMO, Myntra, expressed his delight, stating, “We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one’s lifestyle and hence the category expansion fits well into Myntra’s commitment of democratising fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes and looks, to inspire our customers.”

Fresh Storytelling Approach

Ira Gupta, chief creative officer at Toaster India, added, “We felt that the ‘Home Decor’ category needed fresh storytelling and when it was for Myntra, it had to be fashionable too. Featuring Masaba as the brand ambassador, we’ve created super fun films where the creative take is ‘curated home decor products & themes so good, you’ll be tempted to lie about it’ – both films showcasing the width of inspiring themes and unique products one can choose from on Myntra Home.”

Conclusion: Myntra Home X Masaba Gupta

Myntra’s collaboration with Masaba Gupta marks a significant milestone in its journey to redefine home decor. With a diverse portfolio, enhanced shopping experience, and a focus on design and aesthetics, the brand aims to transform homes into stylish, comfortable havens. The ‘Curated by Masaba’ campaign encapsulates this vision, offering customers handpicked, unique, and trendy home selections to elevate their living spaces.

Creative Credits:
  • Agency: Toaster
  • Chief Creative Officer (CCO), Toaster India: Ira G
  • Managing Director, Toaster India: Bhawika Chhabra
  • Chief Strategy Officer: Mohini Varma
  • Head of Design: Anshul Nagpal
  • Creative: Abhishek Deshwal, Nikhil A Mhaisne, Ananya Banga & Priya Ranjan Kumar
  • Account Management: Yashi Vikram, Karishma Begani & Shivesh Ahuja
  • Production House: Bubblewrap Entertainment
  • Executive Producer: Ketaki Guhagarkar Surve
  • Producer: Amol Vaingankar
  • Director: Divij Kulkarni
  • DOP: Tapan Basu

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