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HomeThink TankCampaign DissectionAsian Paints Announces Cricket Scholarship Program "Powered by NeoBharat

Asian Paints Announces Cricket Scholarship Program “Powered by NeoBharat

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Asian Paints, a leading name in paints and décor, has launched an exciting initiative called the “Cricket Scholarship powered by NeoBharat” for budding cricketers between the ages of 5 and 14. This program aligns with the company’s motto, “Har Ghar Khelega, Har Ghar Khilega” (Let every household play), reflecting their commitment to nurturing talent and fostering growth within communities.

Asian Paints: Empowering Young Talent in Tier 2 and Tier 3 Cities

The scholarship program is part of NeoBharat’s vision to empower aspirations in developing cities across India. It aims to unearth and cultivate cricketing talent, providing young athletes with the opportunity to refine their skills and pursue their passion for the game.

Cricket Scholarship Program Details and Selection Process

One hundred promising youngsters will be chosen to receive scholarships worth Rs 2 lakhs each. A panel of former cricketers will evaluate the entries based on the skills demonstrated in a professional playing environment.

Campaign Inspired by Virat Kohli

The scholarship program is fronted by cricket legend Virat Kohli. A new campaign featuring Kohli aims to inspire both parents and children to participate. The ad film showcases children getting ready for a game, only to be surprised by the presence of their cricketing hero. Kohli’s motivating message ignites a spark of hope as he encourages the young players to become shining examples of a “New India.”

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Asian Paints Symbolizing Transformation

The ad film creatively portrays the transformative power of NeoBharat paints. Virat Kohli, with a symbolic stroke of his paintbrush, breathes life into dull walls, infusing the town with renewed energy. This imagery depicts the transformation of homes alongside the nurturing of cricketing talent through the scholarship program.

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Amit Single- Giving Wings to India’s Dreams

Commenting on the initiative, Amit Syngle, MD & CEO of Asian Paints, stated, “Our aim is to empower budding cricketers to build legacies that embody the spirit of every Indian home. The Cricket Scholarship powered by NeoBharat reflects our commitment to being a catalyst for positive change.” He further emphasized that the TV commercial, featuring Virat Kohli as the ambassador, beautifully illustrates their ambition to empower dreams throughout India.

Conclusion

This scholarship program is a welcome development for aspiring young cricketers in India. With the backing of a renowned company like Asian Paints and the inspiration of Virat Kohli, the program has the potential to nurture future cricketing stars.

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