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HomeThink TankCampaign DissectionVogue Eyewear Encourages You to "Keep Playing" with Tapsee Pannu

Vogue Eyewear Encourages You to “Keep Playing” with Tapsee Pannu

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Vogue Eyewear has launched a new campaign, “Keep Playing,” featuring Bollywood actress Tapsee Pannu. The campaign aims to inspire people to embrace a playful spirit and find joy in everyday moments.

Vogue Eyewear: Finding the Fun in Everyday Life

Life can be full of challenges, but Vogue Eyewear believes it’s our attitude that makes the difference. “Keep Playing” encourages us to tap into our bright and joyful sides, finding ways to express ourselves and see the world through rose-colored glasses (or sunglasses!).

Tap into Your Playful Side with Tapsee Pannu

Vogue Eyewear Encourages You to "Keep Playing" with Tapsee Pannu

The campaign features Tapsee Pannu, known for her vibrant personality and uninhibited spirit. Pannu embodies the message of “Keep Playing,” showcasing how finding joy in everyday activities like daydreaming, dancing, and expressing yourself through fashion can enrich our lives.

An Integrated Marketing Campaign

Developed by creative agency Brandmovers India, “Keep Playing” will be a multi-channel campaign, appearing on social media, digital platforms, out-of-home advertising, and print media. This ensures the message reaches a wide audience across the country.

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Pannu and Saigal on the Importance of Self-Expression

Commenting on the new campaign, Taapsee Pannu said, “I’m thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of ‘Keep Playing’ resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”

“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered,” said Gunjan Saigal, brand group head – luxury, premium and fast fashion.

Shop the New Vogue Eyewear Collection

The latest collection of Vogue Eyewear is now available to purchase in leading stores and online platforms across India. Find your perfect pair of sunglasses or eyeglasses to add a touch of playful style to your everyday look!


So, Vogue Eyewear’s “Keep Playing” campaign, featuring the infectious energy of Tapsee Pannu, offers a refreshing perspective. By highlighting the simple joys found in daydreams, fashion choices, and unexpected moments, the campaign encourages viewers to embrace a playful spirit. Whether you browse their latest collection in stores or online, Vogue Eyewear empowers you to find the perfect pair and infuse your daily routine with a touch of fun and joy.

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