In a never-seen-before partnership, iconic comedy duo Krushna Abhishek and Kiku Sharda, known for their hilarious banter on The Kapil Sharma Show, star together in a new Asian Paints ad campaign. This light-hearted film sees them as quarrelling brothers locked in a classic desi-style property dispute.
Storyline: A Humorous ‘Batwara’
The ad opens on a sentimental note with the passing of their father, prompting the brothers to divide their ancestral home—right down the centre. Kiku, ever sarcastic, doubts Krushna’s ability to maintain his half, sniping that it won’t last even a year. But Krushna, with a cheeky grin, fires back: “Let’s see after four years.”
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The Product Reveal: Asian Paints Tractor Emulsion
Banking on the paint’s failure, Kiku boldly wagers his gold jewellery—only to be proven wrong year after year. What he doesn’t realise is that Krushna has secretly used Asian Paints’ Tractor Emulsion, known for its smooth finish, durability, and four-year warranty. As the seasons pass, Kiku’s disbelief grows while Krushna’s walls remain flawless and bright.
Creative Insight: A Nod to Iconic Ads
The concept draws inspiration from a nostalgic advertising gem—Ambuja Cement’s “Batwara” ad starring Boman Irani in a double role. That legendary campaign gave us the unforgettable punchline: “Bhaiya, yeh deewar tooti kyun nahi?” — “Tootegi kaise, Ambuja Cement se jo bani hai.” Asian Paints revives this format with a fresh, modern twist anchored in humour and emotion.
Cultural Relevance: Timed to Perfection
The ad’s release comes at a smart moment—just as fans gear up for the return of The Great Indian Kapil Show, whose third season premieres on Netflix on June 21. With Krushna and Kiku reuniting in both the ad and on-screen, the campaign builds anticipation for their OTT comeback, while delivering a hearty dose of laughter.
Final Thoughts: A Perfect Blend of Emotion and Product
Anchored in humour, nostalgia, and authentic sibling chemistry, the campaign cleverly weaves in strong product messaging while keeping things entertaining. It’s witty, relatable, and true to the signature style of Krushna and Kiku—making it a standout entry in Asian Paints’ storytelling playbook.
