Monday, July 8, 2024
HomeThink TankCampaign DissectionASUS Goes Big with The Great Khali to Unveil TUF Gaming Laptops

ASUS Goes Big with The Great Khali to Unveil TUF Gaming Laptops

- Advertisement -

ASUS, the Taiwanese tech giant, recently launched the TUF Bano TUF! campaign to showcase their latest ASUS TUF Gaming laptops. These laptops are designed to deliver an unmatched gaming experience by blending a rugged build with powerful performance and everyday functionality.

ASUS Teams Up With The Great Khali

To further emphasize the toughness and immersive experience of TUF Gaming laptops, ASUS has partnered with The Great Khali. He is the first Indian-born World Heavyweight Champion. This collaboration highlights the strength and durability that the TUF Gaming brand represents.

TUF Bano TUF! Campaign Highlighting Immersive Gaming

The campaign features a storyline where a gamer, Saloni Pawar (Meow16K), showcases her new ASUS TUF Gaming laptop to her friend Rohan Ledwani (HydraFlick). Initially unimpressed, HydraFlick is eventually blown away by the laptop’s capabilities.

As Meow selects The Great Khali as her in-game character, the campaign uses this to illustrate the laptop’s ability to bring games to life with stunning realism. The experience leaves HydraFlick speechless, showcasing the exceptional gaming experience provided by TUF.

Also Read: Myntra Home Launches ‘Curated by Masaba’ Campaign with Masaba Gupta as Brand Ambassador

The Great Khali: Strength and Resilience

Speaking on the collaboration, The Great Khali said: “I’m thrilled to partner with ASUS. Just like in the ring, where strength and resilience are crucial, the TUF Gaming laptops are built to endure and perform at the highest level. This campaign perfectly captures the essence of toughness and the immersive experience that TUF Gaming offers.”

Paramjeet Singh, marketing head at ASUS India, further echoed this sentiment, stating, “The Great Khali epitomises the spirit of toughness and power, qualities that are fundamental to our TUF Series… Through this collaboration, we aim to showcase that TUF Gaming laptops are not just about playing games; they are about experiencing them in the most realistic and powerful way possible.”

More Than Just a Launch

ASUS also leveraged the excitement of the WCT20 final to run a meme challenge alongside the campaign launch. This initiative helped them reach a wider audience and garnered over 600k organic views. This showcases the impact of creative marketing tactics, boosting brand visibility and engaging a wide audience.

Also Read: Mahindra Celebrates Kargil Victory with “Hearts to Bravehearts” Campaign

ASUS TUF Gaming Laptops: The Pinnacle of Gaming Innovation

The ASUS TUF laptop series is designed to meet the demanding needs of modern gamers. These laptops combine robust construction with cutting-edge technology to deliver an unparalleled gaming experience.

Whether you’re playing the latest AAA titles or multitasking heavily, the TUF series ensures seamless gameplay and reliability. With a rugged yet sleek design that exudes power, ASUS TUF laptops empower gamers to conquer virtual worlds with confidence and style.


The TUF Bano TUF! campaign has been a resounding success. So, by partnering with The Great Khali and showcasing the power and durability of our laptops, the brand has effectively communicated the core values of the TUF Gaming brand. We feel that this campaign will resonate with gamers of all levels. And inspiring them to choose ASUS TUF for their next gaming adventure.

Related Articles


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Spice up your inbox with sizzling updates!

Stay Connected

Latest Articles