Frequently, the transformative influence of nature on personal growth is underestimated. A rich life entails both personal fulfillment and a commitment to positive change. Signature Packaged Drinking Water introduces the #OneWithNature initiative, advocating for a holistic lifestyle that makes a meaningful impact. The campaign inspires people to adopt an active way of life, showcased in two compelling films starring Ayushmann Khurrana, musician Sneha Khanwalkar, and chef Amninder Sandhu, capturing the essence of nature’s profound impact.
What is Ayushmann Khurrana and Signature Packaged Drinking “One With Nature” campaign?
Ayushmann Khurrana and Signature Packaged Drinking Water present the #OneWithNature campaign, embodying the ethos of “Live Good. Do Good.” The initiative showcases a vibrant lifestyle that harmonizes personal well-being with positive actions. Through two captivating films featuring Ayushmann Khurrana, Sneha Khanwalkar, and Chef Amninder Sandhu, the campaign unfolds a journey celebrating nature’s essence. Sneha’s rhythmic music, crafted from organic sounds, sets the stage for joyful dancing, while Chef Amninder crafts delectable meals using locally sourced, natural ingredients. Ayushmann unites them, symbolizing everyone’s quest for a lifestyle that embraces wellness and goodness. The trio also engages in plogging, leaving no waste and restoring the land to its pristine state.
Committed to environmental responsibility, Signature Packaged Drinking Water executed the carbon-neutral shoot for these films. Careful planning, from plastic to food and electricity management, minimizes the carbon footprint. In collaboration with the Life First foundation, 900 trees were planted in Moga, Punjab, offsetting the carbon footprint. The commitment extends to Mangrove Replenishment in Odisha with IGSSS, aiming to restore mangroves across 61 acres in 5 villages over the next 3 years.
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What do experts have to say about the Signature Packaged Drinking Water X Ayushmann Khurrana campaign?
Speaking about the campaign Varun Koorichh, vice president marketing at Diageo India, said, “Over the past year, Signature Packaged Drinking Water has dedicated itself to the cause of encouraging conscious living through various initiatives. Starting from our inaugural season of Signature Green Vibes to our ongoing Mangrove Replenishment project, aimed at revitalizing the mangroves along the Odisha coastline, we’ve been actively working to walk the talk when it comes being Living Good & Doing Good. Through our latest campaign, ‘One with Nature,’ we invite each one of you to join us on this journey and embrace a lifestyle that nurtures our well-being while giving it back to Nature.”
Bollywood star and Brand ambassador Ayushmann Khurrana shares, “Having spent my formative years in Chandigarh, I nurtured a deep affinity for nature. We were constantly taught to follow mindfulness so embracing an eco-conscious lifestyle came naturally to me. Being part of this experience was truly exhilarating! I believe that today’s generation can enjoy life to the fullest and still be conscious at the same time. I also strongly believe that recognizing our connection with nature is the key to unlocking happiness. Signature Packaged Drinking Water’s vision of blending fun and sustainability is truly admirable. Together, we are empowering everyone to make a positive impact and follow the ‘Live Good. Do Good’ mantra.”
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Conclusion
In essence, Ayushmann Khurrana and Signature Packaged Drinking Water’s #OneWithNature campaign embodies the mantra of “Live Good. Do Good.” Through captivating films featuring Sneha Khanwalkar’s nature-inspired music, Chef Amninder Sandhu’s culinary excellence, and Ayushmann’s representation of collective well-being, the campaign advocates for a lifestyle harmonizing personal wellness with environmental responsibility. Signature’s commitment extends beyond rhetoric, evident in the carbon-neutral film production and initiatives like tree planting and mangrove replenishment, highlighting a genuine dedication to leaving a positive impact on our planet. Join the movement, embrace a conscious lifestyle, and become an active participant in the journey towards a healthier and more sustainable world.
