Deepika Padukone is now the inaugural global brand ambassador for Bisleri in their latest campaign, Bisleri #DrinkItUp. The ad features Padukone dancing to a contemporary version of the classic ‘Jhoom Jhoom Jhoom Baba,’ highlighting the pure refreshment of Bisleri water. According to the company, the campaign aims to capture the essence of enjoyment and hydration.
Deepika Padukone is the new global brand Ambassador of Bisleri
Bisleri introduces Deepika Padukone as its inaugural global brand ambassador in the latest Bisleri #DrinkItUp campaign. The ad features Padukone dancing to a contemporary rendition of the iconic ‘Jhoom Jhoom Jhoom Baba,’ celebrating the pure refreshment of water.
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The #DrinkItUp campaign, directed by Prakash Verma and produced by Nirvana Films, captures Padukone’s vibrant energy. It showcases her enjoying the crisp and modern take on the classic song while savoring the original beverage, water.
Managing Bisleri’s collaboration with Deepika Padukone, Wavemaker and GroupM ESP ensure a seamless association, bringing forth an exciting synergy between the brand and the renowned actor.
What do experts have to say about this campaign?
Talking about the appointment, Jayanti Chauhan, vice chairperson, Bisleri International, said, “Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Deepika Padukone for the first time ever. We are happy to have Padukone as our first global brand ambassador as her work and values align with our brand philosophy.”
Deepika Padukone expressed her enthusiasm as the global ambassador of Bisleri, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that.”
Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd, adds, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love and have exciting conversations with our consumers.”
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Conclusion
In conclusion, Bisleri’s strategic move to enlist Deepika Padukone as its first global brand ambassador in the vibrant #DrinkItUp campaign marks a refreshing chapter for the iconic brand. The ad, skillfully crafted by Nirvana Films and directed by Prakash Verma, captures the essence of enjoyment and pure hydration as Padukone grooves to the beat of the timeless ‘Jhoom Jhoom Jhoom Baba.’ This collaboration, expertly managed by Wavemaker and GroupM ESP, not only amplifies Bisleri’s commitment to quality water but also adds a touch of contemporary flair, making it a noteworthy and exciting venture for both the brand and its audience. As Bisleri and Deepika Padukone join forces, the campaign promises to resonate with consumers, fostering a connection that goes beyond the refreshing sip of water, echoing the sentiment to #DrinkItUp and embrace life’s simple joys.
