Sprite, the tangy lime drink, returns with ‘Joke in a Bottle’ after a successful debut season. Building on its last year’s ‘Scan Karo, Joke Suno, Thand Rakho!’ campaign, the brand will provide hilarious content to keep audiences laughing.
Sprite ‘Joke in a Bottle’ campaign featuring Kapil Sharma and Suryakumar Yadav
Introduction:
Sprite, known for its lime-flavored refreshment, returns with ‘Joke in a Bottle’ after a triumphant inaugural season. Expanding on the success of last year’s ‘Scan Karo, Joke Suno, Thand Rakho!’ initiative, the brand is geared up to deliver comedic content that will keep audiences in stitches.
Features of ‘Joke in a Bottle’:
With just a bottle scan, young individuals can unlock jokes in over 9 regional languages, covering relatable topics such as exams, college life, relationships, food, and more.
Cast for Commercials:
The advertisement features renowned personalities such as Kapil Sharma and Suryakumar Yadav. Additionally, the Bengali commercial will showcase actor Dev Adhikari and comedian Niranjan Mondal, while the Oriya commercial will star actor Sabyasachi Mishra and comedian Biswa Kalyan Rath.
Also Read: Watch R Ashwin and Vikrant Massey in the Thomas Cook India Campaign – Agency Masala
What do experts have to say about this campaign?
Ritu Sharda, chief creative officer, Ogilvy India (North), said, “Sprite ‘Joke in A Bottle’, now running in its second year, not only has regional jokes, but the campaign is regional too. Real comedians have joined forces with popular personalities to keep the heat down and laughter up. The campaign features stars like Kapil Sharma and SKY for the north market, Dev and Niranjan for the Bengali market and Sabyasachi and Biswa for Oriya. The campaign will surely tickle you in the language you love and strengthen the brand’s promise of Thand Rakh.”
Talking about the campaign, Kapil Sharma said, “I’m thrilled to team up with Sprite for ‘Joke in a Bottle’ as we serve up a refreshing dose of humour to bring smiles to faces nationwide. As a comedian, telling jokes is not only about making people laugh, but also about connecting with them through the medium of laughter. I am happy to be part of this campaign which not only entertains but brings out the funny side of life.”
Commenting on his association with Sprite, cricketer Suryakumar Yadav, said, “I’m a fun-loving person and like to make people smile be it on pitch or off it. I’m excited to join hands with Sprite for ‘Joke in a Bottle’ that as an opportunity to entertain everyone, everywhere, with a simple scan on a Sprite bottle.”
Commenting on the new campaign, Tish Condeno, senior category director, sparkling flavours, Coca-Cola India and South-West Asia, said, “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year. Our goal remains unchanged: to infuse our consumers’ lives with happiness, delivering genuine and relatable content that resonates with our brand ethos. Sprite is dedicated to offering an unmatched, delightful experience, and we are eagerly looking forward to spreading joy and laughter with everyone!”
Conclusion
In conclusion, Sprite’s ‘Joke in a Bottle’ campaign marks a spirited return, building upon the success of its previous season and reinforcing its commitment to delivering laughter-inducing content. With the innovative feature allowing bottle scans to unlock jokes in various regional languages on relatable topics, coupled with the star-studded commercials featuring Kapil Sharma, Suryakumar Yadav, and other prominent personalities across different regions, Sprite continues to refresh audiences with its humor-packed approach, promising endless moments of joy and entertainment.
