Thomas Cook (India) Limited, a top-tier omnichannel travel services firm, has enlisted cricket star R Ashwin and acclaimed actor Vikrant Massey to release a campaign to endorse its position as the premier provider of unforgettable holiday experiences, ensuring quality assurance. Leveraging the widespread appeal of Ashwin and Massey, the brand solidifies its connection with the realms of cinema and cricket while enhancing trust and credibility among its clientele.
R Ashwin and Vikrant Massey in the Thomas Cook India Campaign
Introduction
Thomas Cook (India) Limited, the nation’s foremost omnichannel travel services company, has enlisted cricket luminary Ravichandran Ashwin and beloved actor Vikrant Massey to reinforce its standing as the premier creator of unforgettable holiday experiences. This collaboration aims to accentuate the brand’s commitment to quality assurance while capitalizing on the immense customer rapport enjoyed by Ashwin and Vikrant, bridging the worlds of cricket and cinema to bolster credibility.
Focus on Domestic Tourism
With domestic tourism reclaiming attention and experiencing rapid growth, Thomas Cook’s partnership with Ashwin and Vikrant launches with a campaign highlighting the rich tapestry of travel opportunities within India. Serving as “storytellers,” the duo showcases the brand’s new identity as a purveyor of experiential journeys, enriching customers with authentic holiday narratives that capture the essence of true getaways.
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Business Strategy
Empowered by this campaign, Thomas Cook India targets substantial expansion in the burgeoning domestic holidays sector, catering to discerning customers who prioritize quality. Leveraging its illustrious 143-year legacy and sterling reputation, the brand aims to lead the market in delivering unparalleled holiday experiences.
Ad films
First Film: Vikrant Massey
Second Film: R Ashwin
What do experts have to say about this campaign?
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited said, “This is a long-term leadership position for Thomas Cook as the market leader, to build a distinctive creative platform with a strong emotive appeal. The campaign idea is based on the undeniable customer insight that well-travelled people are more interesting people – because well curated, quality travel experiences are incredibly enriching and memorable & Thomas Cook as the nation’s leading holiday service provider, ensures that customers have great holidays and therefore, have “Great stories to tell”.
Conclusion
In conclusion, Thomas Cook (India) Limited’s collaboration with R Ashwin and Vikrant Massey for a campaign that marks a pivotal moment in its journey to redefine the travel industry landscape. By harnessing the storytelling prowess of these icons and emphasizing domestic tourism’s resurgence, Thomas Cook not only reaffirms its commitment to quality but also embarks on a mission to craft unforgettable holiday experiences that resonate with customers’ desires for authenticity and adventure. Through this strategic alliance, Thomas Cook India sets its sights on becoming the foremost choice for travelers seeking immersive and memorable journeys, grounded in its unparalleled heritage and unwavering dedication to excellence.
