LT Foods Ltd.’s flagship brand, DAAWAT®, is celebrating the world’s most beloved dish, Biryani, to new heights with an innovative AI-enabled personalized campaign. Marking the third edition of DAAWAT® World Biryani Day, this unique initiative offers a customized experience for Biryani enthusiasts, allowing them to create lasting memories alongside the celebrated Chef Sanjeev Kapoor.
DAAWAT- AI Campaign: A First-of-Its-Kind Campaign in the Essential Foods Category
This AI-enabled campaign is a groundbreaking effort in the essential foods category. By leveraging advanced AI technology, DAAWAT® has created a platform that allows Biryani lovers to share their cooking experiences and be part of a global culinary celebration. This initiative not only highlights the universal appeal of Biryani but also acknowledges the efforts of those who bring flavor and warmth to our lives with delicious meals every day.
The Significance of DAAWAT World Biryani Day
Celebrated on the first Sunday of July every year, DAAWAT® World Biryani Day honors the culinary masterpiece that is Biryani. This year, the celebration falls on July 7th and promises to be more spectacular, inclusive, and technologically advanced than ever before. Last year, the event set a Guinness World Record for the “World’s Largest Biryani Tasting Session,” and this year aims to build on that remarkable success.
DAAWAT- Multilingual Campaign for a Broader Reach
To ensure the campaign reaches a diverse audience, it has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati, and Bangla. This inclusivity reflects the universal love for Biryani and the brand’s commitment to connecting with consumers from different linguistic backgrounds.
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Personalized Experience with Chef Sanjeev Kapoor
The highlight of this year’s campaign is the personalized experience it offers. Biryani lovers can appear alongside Chef Sanjeev Kapoor, sharing their unique cooking experiences and creating memorable moments. This personalization is enabled by AI, making it possible for consumers to receive appreciation from Chef Kapoor and share it with their loved ones.
Comments from LT Foods Leadership
Ritesh Arora, CEO of India and Far East Business
“Biryani, a globally cherished delicacy, holds a revered status in the culinary world. It connects people from all walks of life and captivates their taste buds. We believe that its universal adoration deserves its own special day. Since the brand DAAWAT® is integral to the finest Biryani, we conceptualized DAAWAT® World Biryani Day in 2022. Since then, we have remained committed to making every Biryani day more special. This year, we are infusing it with technology, offering our consumers an unparalleled personalized experience.”
K. Ganapathy Subramaniam, Vice President and Head of Marketing
“We are thrilled to launch this unique AI-enabled personalized campaign for DAAWAT® World Biryani Day. This campaign will help us manage greater scale while personalizing it for every individual who shares our love for Biryani. Personalization enabled by AI will help Biryani lovers to cook and experience appreciation from Chef Sanjeev Kapoor, which they can share with their loved ones. Let’s get ready to express our love for Biryani in our own special way.”
Conclusion
DAAWAT® World Biryani Day is more than just a celebration of a beloved dish; it is a testament to the universal love for Biryani and the joy it brings to people worldwide. This year’s AI-enabled personalized campaign adds a unique and memorable dimension to the festivities, allowing everyone to share their culinary journey alongside Chef Sanjeev Kapoor. As we prepare to celebrate this special day, let’s embrace the spirit of togetherness and the rich flavors of Biryani that connect us all. Join the celebration, create your personalized experience, and make this DAAWAT® World Biryani Day unforgettable.
