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HomeThink TankCampaign DissectionMeesho partners with Nancy Tyagi for the #MeeshoTrendz

Meesho partners with Nancy Tyagi for the #MeeshoTrendz

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Meesho, an e-commerce marketplace, has always been at the forefront of fashion, especially with its keen understanding of the dynamic preferences of Gen Z. Earlier this year, Meesho launched its #trendz campaign, which featured a curated collection embodying the latest fashion trends at the best prices. As a significant extension of this campaign, Meesho successfully concluded its Meesho #trendz contest, aimed at empowering fashion enthusiasts and content creators.

#MeeshoTrendz contest: A Platform for Aspiring Creators

Held from February 1 to May 30, 2024, the contest provided a platform for both aspiring and established content creators to showcase their talent and social media skills, regardless of their follower count or reach. This inclusive approach struck a chord with a wide audience, helping to establish Meesho as the ultimate trendy e-commerce fashion destination.

Massive Participation and Reach

The contest garnered an overwhelming response, attracting nearly 35,000 entries and reaching a massive audience of over 455 million people. This tremendous participation highlighted the contest’s appeal and the vibrant community of fashion enthusiasts eager to showcase their creativity.

Judged by Renowned Fashion Influencer Nancy Tyagi

Renowned fashion influencer Nancy Tyagi, known for her ‘Outfit from Scratch’ series on Instagram, served as the judge for the contest. Her unique journey and expertise in the fashion industry positioned her as an ideal mentor and judge, capable of handpicking winners based on their creativity, hard work, and style.

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Empowering Talent and Celebrating Individuality

Soumitra Choubey, Associate Director – Brand Marketing, Meesho, emphasized the campaign’s focus on individuality and affordability. He stated,“Our #trendz campaign isn’t just a showcase of trends, it’s a celebration of individuality and affordability. The contest not only fosters creativity and empowers talent but also highlights our curated #trendz collection. Having Nancy Tyagi, a popular content creator, as the judge, offers a more inclusive opportunity for emerging talent and democratizes the process. Her unique journey further positions her as an ideal mentor and judge; to handpick winners based on their creativity, hard work, and style.”

Nancy Tyagi echoed these sentiments, reflecting on her journey with Meesho. “From sharing my first Meesho haul that went viral to now judging the #trendz contest, it’s been an incredible journey of growth and creativity. My heartiest congratulations to all the winners! Your talent inspires me, and I can’t wait to see where your Meesho journey takes you. Here’s to chasing dreams and making waves together!”

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Rewards and Recognition for the Winners of #MeeshoTrendz Contest

Each winner was treated to a personal billboard displayed in their hometown, featuring snapshots from an exclusive professional photoshoot for which they were flown to Bengaluru. The top five winners had their individual “trend specific” moodboards showcased on Meesho, amplifying their social media influence even further.

The grand prize winner received a cash prize worth 30 lakh rupees, and special prizes and benefits were awarded to the top five winners. Additionally, the top 500 winners collectively received prizes amounting to Rs 30 lakh, making the contest a substantial opportunity for emerging talent.


The #MeeshoTrendz contest has successfully highlighted the latest styles from the curated #trendz collection while providing a platform for budding creators to showcase their talent. This initiative not only fosters creativity and empowers talent but also underscores Meesho’s commitment to making fashion accessible and affordable. As the winners continue to influence and inspire, Meesho cements its position as a leading e-commerce fashion destination for Gen Z and beyond.

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